A five-week industry testing period recently concluded for Google’s Privacy Sandbox initiative, during which Google announced that it would be pushing back the deprecation of third-party cookies for a third time. What are the current concerns from industry bodies and regulators, and what does it all mean for advertisers?
An annual snapshot of attitudes towards prioritising and measuring marketing effectiveness, Marketing Week and Kantar’s ‘The Language of Effectiveness 2024’, shows a distinct surge in interest towards econometrics at a time when marketers are anticipating signal loss from 3P cookies.
The Director of Digital Marketing & Media talks growing retail sales at the consumer healthcare company by learning from D2C brands, avoiding paid search competition and extolling the virtues of simple language.
EVP Chief Digital Officer Arianne Parisi discusses the retailer’s partnership with search solution Algolia and its ongoing “customer-centric transformation” through composable commerce.
Non-endemic retail media will be one way in which the channel continues to grow. But can it undermine the shopper experience?
The UK is facing a “major digital skills gap” with the advent of generative AI, according to Paul O’Sullivan, UK & Ireland Chief Technology Officer at Salesforce and Head of the Salesforce UK AI Centre.
Data from Econsultancy’s Digital Skills Index shows sectors such as Pharma and Manufacturing score lower on digital marketing and ecommerce proficiency, with investment in learning remaining a key element in transformation.
Julia Paulsen, Director of Ecommerce Nordics at Elkjøp, discusses testing and optimisation, including encouraging shoppers to log in, getting cross-sell right, and iterating search, ‘merch’ and personalisation.
When Eurostar Group underwent a wide-ranging digital transformation following Eurostar’s merger with Thalys, the goal was to improve the customer experience – but bringing station staff ‘on board’ with the change was also critical.
We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]
We asked some SEO and performance experts what marketers should do, if anything, to adapt to AI overviews across organic and paid search.
To make the most of retail media, brands are restructuring teams, changing their planning cycles, updating their approach to measurement, and reassessing how they target shoppers.
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
