We’re living in a multi-platform retail environment and that’s a great thing for marketers, mostly.
On the one hand, there’s a wide variety of ways to interact with people and drive sales. If a potential customer doesn’t respond positively to emails, they may be more willing to connect with your firm on Facebook, for example.
But the downside is that consumers have far higher expectations, particularly of the bigger brands. If you aren’t catering to their platform of choice, you risk frustrating them and devaluing your company.
Here are a few of the main platforms your customers may expect you to be actively using – and how you can meet their expectations.
How can you make the most of your SEO budget? What techniques get you penalised by the search engines? Is it possible to increase the returns on your optimisation investment?
Last month I wrote about how to fit SEO alongside your day job, so I’ve compiled this list of 50 rules and tips to help boost your website’s ranking and performance.
More students than ever before begin university this autumn and they’re likely to graduate into a tough job market.
So what can would-be SEOers do to boost their employment chances?
Can a small business owner really fit enough optimisation
into their day to make a difference?
I often fall into conversation with ambitious men and women
who’ve started their own businesses but can’t yet afford the services of an SEO
agency. It’s often very frustrating for them.
Too many businesses seem to forget customer service and best
practice as soon as they venture online. They behave as though any sales
behaviour is allowed via the internet.
In fact, with so many people relying on the web for
shopping, socialising and research, these companies risk alienating huge
numbers of people and damaging their corporate reputations.
Blogging has never been so popular, particularly among the online marketing community. But why should you take it up? Here are 25 good reasons…
I came home on Friday to find not one but four different
takeaway menus through my letterbox and it got me thinking: What a waste of
paper and someone’s time these disposable fliers are.
It would be much better for the millions of curry houses,
pizza places, kebab shops and Chinese restaurants to invest that time and money
into some decent online marketing instead. After all, a huge amount of people now go online when they
want to order food, meaning you can market to them at exactly the moment they
want to buy.
Many small businesses are trapped. They know their companies could grow by marketing online more effectively but they do not have a big enough annual budget to get an agency to work for them.
So what can they do? Knowing they are missing out on considerable potential revenue but not having enough spare cash to chase that revenue must be frustrating.
Overseeing an offline company’s first steps into online marketing can be challenging for even the most experienced project manager.
Yet I keep meeting hardworking but inexperienced small business employees who’ve found themselves suddenly thrust into the world of online marketing, usually after heading up the company's offline promotions.
Is your company building an online personality that stands out or are you simply going through the motions?
This post is entirely inspired by the sheer genius of Groupon.com, a company that sends out a daily email of discounts and deals.