Customers everywhere love choice. And when you sell online, giving shoppers choice means making sure they can find what you have to sell, and making it easy for them to compare and contrast different product or service options.
Site search can be one of the most useful tools in your ecommerce toolbox for helping website visitors browse products and information quickly and easily, and view search results in ways that best fit their needs.
With a user-friendly site search experience, visitors are more likely to convert, and more likely to return to your site for more purchases.
Here are some ideas, taken from our Big Book of Site Search Tips, to help you create an engaging and user-friendly site search experience that can more easily attract visitors to the products they want to buy.
Style is everything when it comes to marketing fashion and beauty brands online. Consumers expect visually rich product presentations and easy ways to compare options like colours and sizes.
That’s why online merchants selling fashion and beauty products are at the forefront of implementing new ecommerce strategies that highlight their products in high style.
Just like they do on the high street, they fill their online storefronts with scintillating features that allow shoppers to browse colours, styles, silhouettes and patterns, with advanced search results, sorting options and merchandising tactics that help visitors quickly find the products they need and convert them into buyers.
You need effective keywords to launch a successful search engine optimising campaign, and your site search data can provide a treasure trove of search terms that your customers already use.
If you’re only using web search terms for your search marketing efforts, you’re missing out on a great opportunity to strengthen your keyword list.
Mine site search data for keywords in order to boost the success of your campaigns.
Every time a new smartphone hits the market (like every other month) consumers are given more ways to integrate these devices into daily activities, like shopping for and researching products, socialising, and other fun distractions.
And with each upgraded device that comes out, the design geniuses at Apple, Microsoft, and others have added cool new features and enhanced graphics to improve usability.
Site search is critical to the success of your online business. And now that more people use mobile phones and tablets to surf the web and shop, you need to be sure you’re always delivering as short a path as possible to the “add to cart” button, without distracting them by too much extra information.
When it comes to search, install and forget no longer works. Delivering a great search experience requires constant attention – but the good news is your search data is a big help in this regard.
By examining site search data you can learn about your customers’ favourite products as well as the terms they use in your search box, their responses to promotional offers, and seasonal trends.