Google | Internet Marketing Blog

SEMPO's Gord Hotchkiss predicts 'search showdown'

Gord Hotchkiss, chair of search marketing association SEMPO, is bullish about the industry's prospects, saying 2007 will be a "watershed year" for localised advertising and that various other revenue channels will drive growth.

But in an exclusive interview, he also points to challenges facing the sector, including the lack of transparency over click fraud and an upcoming "showdown" between consumers and advertisers over search data.

by Richard Maven 06 October 2006 12:45pm 0 comments

Google launches SearchMash.com

Google has recently released a new search site called SearchMash.com. Although there isn’t a Google logo in sight, a quick look at the privacy policy reveals that the site is well and truly owned by Google Inc.

by Damon Lightley 05 October 2006 17:51pm 0 comments

Affiliates raise bar as channel delivers £2bn plus in UK sales

One of the key trends identified in our just-published 2006 Affiliate Marketing Buyer's Guide is the way that affiliates have raised their game to match increasingly sophisticated approaches by both merchants and affiliate networks.

by Linus Gregoriadis 05 October 2006 15:43pm 0 comments

Google boss warns politicians about power of the web

Google Inc boss Eric Schmidt says that politicians have yet to understand the true impact of the internet on voters' behaviour.

He believes that the internet will have the power to affect the outcome of elections, as voters increasingly use the resources offered by the online world to challenge statements made by their political leaders.

by Graham Charlton 05 October 2006 14:08pm 0 comments

Yahoo! launches PPC mobile ads

Yahoo! has started a beta trial of paid-for search results on its mobile internet service in the UK and US.

The launch, starting with a group of just under 100 advertisers, forms part of the portal’s plan to extend pay per click services to mobiles.

by Richard Maven 04 October 2006 13:46pm 0 comments

Google expands Gadgets programme

Google has expanded its ‘Gadgets’ programme by allowing its mini-web applications to be added to independent websites and pages.

The company has launched a gallery where users can browse through the 1000-plus widgets, which include games, calendars and weather reports.

by Richard Maven 04 October 2006 09:08am 0 comments

Google's Schmidt advises Tories on digital future

Google boss Eric Schmidt gave the Tories a glimpse of the internet's future today, including a suggestion for the party restructure itself to become more creative.

by Richard Maven 03 October 2006 15:48pm 0 comments

Eric T. Peterson on the difficulties of Web 2.0 measurement

Eric T. Peterson is a veteran of web analytics and author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators.

He spoke to us about how Web 2.0 features and concepts are shaking up the measurement space, the need for standards and the implications for site owners and advertisers.

by Richard Maven 03 October 2006 14:04pm 3 comments

Yahoo! aims to foster Mail mash-ups

Yahoo! is planning to give free access to code for its Mail service in a bid to encourage mash-ups and independent application development.

The move, which will happen later this year, was announced as part of a ‘Yahoo! Hack Day’ aimed at helping programmers to build apps using the portal’s various services.

by Richard Maven 02 October 2006 12:00pm 0 comments

Local search gains momentum, says study

A study by ComScore , focusing on the US, has shown an increase of over 40% in the number of users performing local searches online in the last year.

According to the research, 63% of US internet users (around 109 million people) performed a local search during July, a 43% increase over the same month in 2005.

by Richard Maven 29 September 2006 15:52pm 1 comment