Posts tagged with 'iphone'
With the rise of 'open platforms' on the web, particularly on popular
consumer-oriented services like Facebook and Twitter, it's never been
easier for individuals and small upstarts to get their applications in
front of millions of consumers quickly and efficiently.
The appeal of open platforms is easy to understand: instead of having
to deal with the dreaded chicken and egg challenge most new consumer
internet upstarts have to contend with, you can leverage the existing
userbases of popular services.
Getting an app approved on the iPhone can be a tough task. And it's currently all but impossible if your app is a little too sexy or just plain demented.
But all that may soon be changing when Apple launches version 3 of the iPhone OS.
Google has begun to integrate Product Search results for users of Android and iPhones in the US and UK, presenting users with results tailored to their mobile phone.
Product Search for mobile makes for a useful price comparison service, allowing users to check prices and reviews while shopping instore to make sure they are getting a good deal. So how well does it work?
The Guardian recently relaunched its mobile site, bringing the look and feel of the site more in line with the newspaper's website, and moving away from the AvantGo platform.
It's a long overdue revamp, as the old mobile site was looking a bit tired and didn't compare well with more recent offerings from FT.com and The Telegraph. I've been having a closer look...
The recession has been tough on most publicly-traded tech companies. Even Google, which has held up quite well, has admitted that the recession has made an impact on its business.
So is there any major tech company that hasn't really been affected? After reading its Q2 results yesterday, you might be inclined to answer 'yes'; Apple appears about as close to unaffected as a company can be.
US based local listings and reviews website Yelp launched in the UK at the beginning of the year, and had already launched an iPhone app to accompany the main website.
I was impressed with the iPhone app when I compared it with Qype Radar a few months ago, and it has just updated with some more useful features, as well as content tailored to UK users.
Yahoo relaunched its mobile offering last week, which brings together Yahoo search with some of its other properties, allowing users to access search, news, email, RSS feeds and social networking from one mobile hub.
As part of the mobile site relaunch, Yahoo created an iPhone app, so I've been seeing how it shapes up...
The mobile ad platform is fragmented, lacks customer data, and needs standards. That's some of the thinking produced by the blogosphere and recent conferences. Whether mobile marketing is really in such disarray is debatable. It has, after all, attracted most major brands and will rate its own category in the next round of IAB quarterly measurements. But for the "broken" side of the mobile debate, two developments may address some concerns.
Both are technology driven, which is important as mobile finds its legs with advertisers. The first announcement: AOL and Platform-A will make a "device-agnostic" rich media mobile ad format available through Third Screen Media, Platform-A's mobile ad-serving platform and network. That means rich media can run on iPhone, Android, Blackberry, Windows Mobile, Palm and Symbian handsets. It's a clear indication that AOL will make rich media ads a priority and make them easy to buy. One complaint from the "broken" side of the debate is that marketers have to choose one device over another for campaign creation and planning. If the AOL solution works, that argument is a long way toward over.
Betfair has had a mobile version of its website since 2006, and according to its Twitter account, has taken over 6m bets from mobile users.
With the popularity of online betting, it seems especially well suited for people out at sports events who want to place bets.
Betfair launched an iPhone optimised version of its site in December, and has recently updated it. I've been seeing how well it works...
The Apple iPhone doesn’t make it into the top 20 most popular phones
for buying things via the mobile internet, according to a study by
The research was based on worldwide mobile internet traffic that passed through the Bango network in February.
in all, the habits of around 1.1m unique visitors were tracked. One in
four made a purchase of digital content and services, such as videos,
music, games, ringtones and subscriptions, which forms the framework of