Research | Internet Marketing Blog

Video game ads 'to double' in four years

Revenue in video game advertising will almost double in the next four years, becoming a £1bn business by 2011, according to a new report.

eMarketer forecasts the worldwide business will balloon from its 2007 value of £500m as game developers look for new ways to monetise increasingly expensive game production processes.

by Robert Andrews 10 April 2007 08:54am 0 comments

Blogosphere still growing - Technorati

Technorati has released its 'State of the Live Web' report, which is the new name for its 'State of the Blogosphere' report.

The figures indicate that the blogosphere is still growing, with Technorati now tracking over 70m blogs worldwide, up from around 57m at the time of the last report in November 2006.

by Graham Charlton 05 April 2007 18:21pm 0 comments

Teens want targeted mobile ads

Less than a third of 11-20 year olds want to receive ads on their mobiles, according to a survey by Q Research.

The study, published in the report ‘Mobiles and Advertising’, suggests that targeting of ads is the key to success with this age group - 71% said they would be happy to receive messages tailored to their interests.

by Graham Charlton 03 April 2007 12:18pm 0 comments

comScore to go public

Online measurement firm comScore is planning to raise as much as $86.3m in a listing on Nasdaq.

The company is yet to decide how many shares it will sell and for how much, but the move is widely expected to fund an expansion of its services outside the US.

by Richard Maven 03 April 2007 11:38am 0 comments

Impact in the digital marketing mix

The days of looking at online campaigns purely in terms of immediate conversion rates have gone forever, writes Andrew Hood.

by Guest Author 02 April 2007 09:56am 1 comment

Web video ads 'better than TV and banners'

Web video ads are more effective than TV commercials, and people read online articles in greater depth than print articles, according to new research.

Viewers had better brand recall from video ads embedded in shows watched online than from regular TV advertisements, according to research firm Millward Brown.

by Robert Andrews 29 March 2007 11:30am 0 comments

Wednesday 'best' for e-mail marketing

E-mail marketing campaigns sent out on a Wednesday are more successful than those sent on other days of the week, according to newly published data.

Statistics from e-marketing enabler Emailcenter UK shows most British electronic marketers (almost 25%) deliver e-mails on Thursdays.

by Robert Andrews 28 March 2007 16:30pm 1 comment

Hitwise lists the most successful UK websites

Hitwise has published a list of the most popular UK websites in more than 50 categories last year, based on each site's market share of user visits.

It also lists the brands which were most searched for in 2006, with eBay unsurprisingly placing first and social networking site Bebo coming in second.

by Graham Charlton 27 March 2007 14:01pm 0 comments

Yahoo! nears Google ad revenue after deductions

Yahoo! has closed the gap on Google's 2006 revenue from online advertising because it keeps a greater proportion of advertising spend, according to soon-to-be-published data.

Revealing contents of an imminent report into portal site economics, Jupiter Research analyst David Card said market share at the big four broke down as follows in 2006:-

by Robert Andrews 21 March 2007 13:40pm 1 comment

Travelocity bets ad budget on brand search

Brand names function better as search marketing keywords than non-branded terms, according to a study conducted by online travel agency Travelocity.

The company found that only 4% of its bookings came from ads bought on un-branded search terms, suggesting Travelocity's own brand name is responsible for 96% of its business.

by Robert Andrews 19 March 2007 09:42am 0 comments