I spoke at an event last week looking at the role of programmatic in VOD and its suitability for building brands in a digital environment.
There were a number of people speaking about creating more brand based measurement, data consolidation, using client site and CRM data and the rise of programmatic as a fundamental future facing model for all media buying.
While I agree that programmatic is best viewed as opportunity trading and currently somewhat disconnected from the planning and brand strategy teams, I was struck by the lack of discussion about the role of attribution technology in aligning the true value of programmatic media with an agreed end conversion point.
Yesterday, I had a rather heated debate with a fellow online marketer, on one of the most popular topics within SEO at the moment: Namely, the impact of Google+ (and its +1s) on search rankings - or lack of, to be more precise.
Let me start this post with a couple of caveats. First up, whilst I'm very much on record as not being a fan of Google+ (I *may* have called it 'The King's New Clothes of Social Networking' a few times) my opinion about the topic in question is entirely unrelated to this.
I may not be a fan, but I certainly recognise the impressive offering Google have developed in the fight against Facebook. I have a Google Plus profile, I encourage our clients to use it too and I pop on there at least once a week to see what's what.
When Google announced at the end of September that Hummingbird had been live for a month or so, many questioned how such a significant change could have happened without it having been detected earlier.
Amit Singhal, Head of Google’s ranking team, talked about Hummingbird being the first time a completely new algorithm had been implemented since 2001 and that it impacted 90% of search queries.
However, the visible impact of this algorithm change has been less significant than many recent algorithm updates, such as the May 2012 Penguin update.
Modern SEO embraces the user journey more than ever before, but it is when we look at multinational businesses that we see the greatest SEO opportunity for performance around today.
As a frequent attendee of marketing conferences I’ve lost count of the number of times I’ve heard speakers tell their audience that SEO is incredibly simple, it’s just about having great content.
Not while this may be true in theory, many businesses are understandably sceptical about whether they have the necessary manpower or expertise in-house to regularly produce high quality content.
So at our Funnel event yesterday, which is part of the Festival of Marketing, it was refreshing to see Search Laboratory’s John Readman back up his words with a relevant B2B SEO case study.
SEO is very important for B2B businesses as 21% of all traffic to B2B sites comes from search engines, with around 90% of that portion coming from organic search.
It's time for another round up of key digital stats we've seen over the past week.
Today's selection includes SME ecommerce, responsive design, real-time bidding and multichannel retail.
For more, check out our Internet Statistics Compendium.
The Guardian, seeking to appeal to a more international audience, recently changed its domain name from guardian.co.uk to theguardian.com.
It seems that the newspaper's traffic has dipped as a result of the migration, with some tools showing a drop in key metrics which affect its rankings.
We have first hand experience of this issue at Econsultancy, as we migrated our domain back in 2009, with a drop in referral traffic from Google being the consequence.
So, has The Guardian handled this migration correctly, or is there more that Google should have done to help such a massive site with the change?
I've started rounding up notable posts each month, with aim of ensuring our dear readers never miss a useful article, or a blog post that can make you feel a bit more of a jedi.
Here's the roundup from September, with 10 posts for you to bone up on SEO, analytics and the like, and three posts to sit back and enjoy with coffee.
Google+ is never far away from controversy or a heated discussion, be it what affect it has on organic search rankings or whether or not the 359m members (May 2013) actually use the platform or not.
Whatever your thoughts on Google+ as a platform the one area you can’t deny is the improvement from brand participation and content generation.
A few months ago the post on do the top 20 US retailers care about Google+ implied that the big retail brands out there don’t create enough content or receive enough engagement to warrant sufficient investment, which inevitably leads to a poor user experience.
While in theory the top 20 US retailers 'should' understand how to use Google+ and reap the benefits, looking at the summary it’s clear that some of them don’t.
That’s not to say they don’t care about the platform, more likely the potential value has not been demonstrated properly or what future benefits in organic search considered.
Not content with taking away the little keyword data we had left this week, Google has again surprised the online marketing industry with a brand new algorithm.
There isn't an awful lot of detail out there right now, though Search Engine Land has some details, including the fact that this this new algorithm has been running for the past month.
I've been asking some of the finest minds in SEO for their thoughts on Hummingbird...