Social Media | Internet Marketing Blog

GU's Web 2.0 approach admirable but no template for all

Quite rightly, there has been a lot of talk recently about the need for businesses to understand the harder business benefits of Web 2.0 and the impact that new features and tools can have on the bottom line.

However, the man who has steered Guardian Unlimited to numerous awards (and profitability) stresses the inherent value of online innovation for a brand which is expected to be pioneering.

by Linus Gregoriadis 19 September 2006 17:36pm 0 comments

Bebo's ad model: letting users decide what ads they see

Bebo are overhauling their advertising model in order to let its users choose what types of ads they see. The idea has caused quite a stir in the press and publishing community.

Is this idea misguided? Or is this the future of advertising?

by Ashley Friedlein 19 September 2006 13:42pm 1 comment

Brave new internet world comes with a health warning

The rise of social networking sites and citizen journalism has been a wonderful breath of fresh air, connecting people and ideas as well as shifting the balance of power away from established institutions back to individuals whose voices are now more likely to be heard .

by Linus Gregoriadis 14 September 2006 19:44pm 0 comments

Web 2.0 needs to lose the social software thing, please

Following up from the d.Construct post yesterday, I wanted to talk about the apparent obsession with social software at the moment, and to ask for comments on why you think it’s so. Seriously, there are so many other things that can be done!

by Gareth Knight 14 September 2006 17:01pm 6 comments

Dogster gets $1 million in funding

The company behind pet-owners’ online communities dogster.com and catster.com has received $1m in funding from a syndicate of angel investors.

Dogster Inc., formed at the start of 2004, said the new cash would be used to expand the sites’ features and workforce, as well as to launch sites focusing on other animals.

by Richard Maven 14 September 2006 14:35pm 1 comment

BT enters social networking space

BT has teamed up with American group Podshow to launch a UK version of the popular aggregation service for user generated content.

The site – an interesting link between social networking sites and traditional TV programming - provides a platform for individuals, record companies and media outlets to post and edit audio and visual content online.

by Richard Maven 14 September 2006 12:10pm 0 comments

LiveWorld gets WPP cash injection

Ad giant WPP has continued its online spending spree, leading a $2m round of funding in internet marketing outfit LiveWorld.

The move comes after WPP and LiveWorld formed a joint venture in July, with both firms saying they have seen growing demand for marketing services focusing on online communities.

by Richard Maven 13 September 2006 10:31am 0 comments

Thoughts on d.Construct 2006 conference

If you’re watching the Web 2.0 scene in the UK then you might be interested in some thoughts on the annual d.Construct conference I attended last Friday.

by Gareth Knight 13 September 2006 10:28am 1 comment

User generated content becomes a hit in UK

The popularity of sites featuring user-generated content (UGC) has increased dramatically in the UK over the last year, according to research by comScore.

by Richard Maven 12 September 2006 10:27am 0 comments

Facebook relents in privacy row

Facebook, the second most popular US social networking site, has backed down in a privacy row with its users, adding controls to two new services that allowed them to track their friends’ activities online.

by Richard Maven 11 September 2006 10:49am 1 comment