Digital Marketing Blog
Effective management of your web standards yields tangible results: it builds the brand, cuts costs, and optimises web operations.
Yet, most companies struggle to retain order online, and the penalties for poor management are high: damage to brand and reputation, loss of revenue, operating inefficiencies and risk of litigation.
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by Guest Author
06 July 2007 12:26pm
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People who research their electronics purchases on the internet spend 10% more in store than those who don't research online, according to a study by Yahoo and ChannelForce.
Yahoo and ChannelForce surveyed 1,100 US adults in electrical stores, and found that the majority of electronics buyers researched their purchases online before visting the store.
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by Graham Charlton
06 July 2007 12:17pm
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The growth in demand for email marketing continues to be a key trend in the market. We estimate that UK businesses spent £178m on email marketing during 2006 – an increase of 20% over 2005.
Companies can derive many benefits from an investment in email marketing. Let’s take a look at a few…
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by Graham Charlton
06 July 2007 12:17pm
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Startup Lala.com has abandoned its model of allowing users to listen to free streamed music through its website, only a month after it introduced the system.
Lala says the service is being withdrawn becuse its servers couldn't handle the number of users, though Lala needs more labels on board, and this may be behind the decision.
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by Graham Charlton
06 July 2007 11:25am
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Problems with the checkout process constitute the single biggest loss of revenue for many e-commerce sites, with almost half of online retail transactions abandoned at this stage.
According to figures from Marketing Sherpa, the average abandonment rate for shopping carts is 60%, of which 12% give up before hitting the checkout. This means 48% of potential customers bail out at the checkout stage.
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by Graham Charlton
05 July 2007 16:17pm
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Seedcamp is a week long event to help European tech startups which aims to bring together young entrepreneurs with mentors, VCs and other experts.
The team behind Seedcamp includes Saul Klein, venture partner at Index Ventures. Twenty startups will be invited to the event, with the best five teams receiving funding for their ventures.
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by Graham Charlton
05 July 2007 12:39pm
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It was only released last Friday, but hackers have already found a way to get into to iPhone's master password.
Since the much-hyped release of Apple's latest gadget, hackers have been trying to understand how to activate the device with any sim card, instead of having to use AT&T, the exclusive carrier for the iPhone.
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by Graham Charlton
05 July 2007 11:51am
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Downing Street's YouTube channel has achieved a "milestone" one million video views since it was launched back in May.
Weekend visits by the new prime minister to a hospital and a children's centre took the site, a brand partnership with the Google-owned video sharing network, passed the seven-figure mark.
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by Robert Andrews
05 July 2007 11:10am
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A major estate agency partner has pulled out of Tesco's newly launched property website, concerned that Tesco's practice of listing private seller's homes for £199 conflicts with its own business.
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by Graham Charlton
04 July 2007 17:21pm
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RSS feed management service FeedBurner is abolishing charges for two of its premium features, now that it is owned by Google.
TotalStats and MyBrand, which give users extended data and on-site feed URLs, were previously available under FeedBurner's PRO package at a cost of between $3 and $14.
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by Robert Andrews
04 July 2007 16:39pm
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