Digital Marketing Blog
Many organisations are wasting money on web analytics deployments because they are ill-equipped to make the most out of data, according to new research.
The global survey (pdf) of attitudes among analytics providers and end-users, billed as the largest so far, found that analytics was still misunderstood by the vast majority of firms.
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by Richard Maven
08 June 2007 08:40am
1 comment
More good news from the online ad sector across the Atlantic – internet ad revenues grew to a record of $4.9bn (£2.5bn) in the first three months of this year, according to new
research
from the Interactive Advertising Bureau (IAB).
The figure represents a 26% increase year on year and a 2% jump from the last quarter of 2006.
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by Richard Maven
07 June 2007 11:44am
0 comments
Security experts have issued warnings over a bogus chain email claiming to offer hundreds of pounds in M&S vouchers.
The message, seeking to exploit the success of viral campaigns such as Threshers’ last year, promises the vouchers to recipients that forward it on to at least eight people.
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by Richard Maven
07 June 2007 10:55am
1 comment
Google has extended a ban on online gambling providers' use of AdWords to include even services that are free to consumers.
Both Yahoo! and Google outlawed ads for internet casinos and poker services back in 2004, drawing ire from the industry, which many say benefits from online advertising more than others.
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by Robert Andrews
07 June 2007 10:03am
9 comments
The London 2012 Olympics effort has attracted international ridicule after it was forced to remove an animated version of its controversial new logo because it was causing epileptic seizures.
The dayglo, nu rave-style jigsaw images have drawn derision - and several attempts to do better - since their unveiling on Monday. But the online animation fuelled the matter further after Epilepsy Action requested its removal following complaints from sufferers.
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by Robert Andrews
07 June 2007 09:59am
3 comments
The Telegraph has added a new feature to its MyTelegraph section - an RSS reader that gives the paper's online readers a chance to read other news sources without having to leave the site.
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by Graham Charlton
07 June 2007 08:55am
0 comments
Seatwave, a UK website which provides a marketplace for fans to buy and sell second hand tickets for concerts. theatre and sports events, has received $8m (£4m) in Series B funding.
The funding was led by Mangrove, and managing Partner Mark Tluszcz will join the Seatwave board. Also investing were German entrepreneur Oliver Jung and Atlas Venture, which had previously invested $3m (£1.5m) in a first round of funding last year.
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by Graham Charlton
06 June 2007 16:11pm
1 comment
Price comparison website Pricerunner has struck a deal with Vodafone to offer a mobile version of its website for the mobile operator's customers.
Vodafone today relaunched its mobile portal, announcing partnerships with Pricerunner and other major internet brands.
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by Graham Charlton
06 June 2007 14:45pm
0 comments
Baidu, China's biggest search engine, is reportedly planning to take on rival Google in the European market, with the company expected to launch a European version of its search engine.
Baidu has so far held off competition from Google to remain the biggest search player in China - it has 58% market share, compared with Google's 17%.
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by Graham Charlton
06 June 2007 14:41pm
1 comment
An increasing amount of traffic to e-commerce sites is coming from Google, according to new stats.
The proportion of visits shopping and classifieds sites received from the search engine almost doubled from 8.7% in May 2006 to 15.55% last month, Hitwise US reported.
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by Robert Andrews
06 June 2007 12:44pm
1 comment
