Digital Marketing Blog

Establishing trust in the buying process

Establishing customer's trust is essential in online retail, there are plenty of reasons why customer may be reluctant to buy online - reports of online fraud are enough to dissuade many people from shopping online.

While nothing is guaranteed to make customers trust your website, there are many things which will damage trust, and trust is very difficult to re-establish once it is damaged.

by Graham Charlton 01 June 2007 12:02pm 2 comments

Startup directory launches

StartupSearch is a new website that gives information on the latest Web 2.0 startups, launched by a former employee of Technorati and Microsoft.

Startup Search tracks web startups, their products, key employees, investment firms, and investment partners. It also tracks the success of startups, using traffic and 'buzz' stats, from Technorati, Alexa and other sources.

by Graham Charlton 01 June 2007 09:42am 1 comment

Kids duck parents' net rules, 'risk identity'

Nearly half of British children frequently visit websites that are either forbidden by their parents or help them meet other people online, new research has found.

According to a survey of 500 people aged eight to 15 and 500 adults, 40% of kids hit websites their parents have told them not to visit.

by Robert Andrews 01 June 2007 09:38am 0 comments

Google snaps up community photo site

Panaramio, a Spanish website that links photos with the geographical location they were taken at, has been acquired by Google.

by Graham Charlton 01 June 2007 09:10am 1 comment

Top ten Facebook widgets

Social network Facebook opened its doors to third party developers last week, allowing users to add apps to their profile pages for the first time.

Since the launch of the Facebook development platform, plenty of widgets have been added to the site. Here's a list of the most popular so far...

by Graham Charlton 31 May 2007 15:49pm 1 comment

Are you using the clever features of your email platform?

What a horrid, wet and cold bank holiday that was. It probably gave you the same problem I faced; what were we going to do?

Let’s face it; most of us plan something for our bank holidays. But when bad weather comes along, you have to find something else to do, indoors.

by Henry Hyder-Smith 31 May 2007 14:06pm 0 comments

eBay buys StumbleUpon for $75m

Online auction giant eBay has confirmed today that it has acquired StumbleUpon, the browsing application that recommends websites to its users, in a deal worth $75m (£38m).

The purchase of StumbleUpon had been rumoured for a few months, with the recommendation site experiencing impressive growth (of 150%) over the past year. It now has more than 2.4m registered users, with 5m recommendations daily.

by Graham Charlton 31 May 2007 14:02pm 0 comments

Calacanis launches human-powered search engine

Mahalo is a new human-powered search engine, brought to you by Weblogs Inc founder Jason Calacanis, which went live today in 'alpha' test mode.

by Graham Charlton 31 May 2007 12:17pm 2 comments

Google shifts in to offline web gear

Google is attempting to bridge the divide between online and offline working by releasing new software that syncronises the two.

At its Developer Day in Sydney today, the company announced Google Gears, an open-source technology platform that allows programmers to build websites that continue to function even without connectivity.

by Robert Andrews 31 May 2007 09:42am 0 comments