Digital Marketing Blog

Two thirds of employees use social nets for business

Two thirds of business professionals (65%) use social networking websites to help them make professional connections, new research has found.

Despite the likes of MySpace, Bebo and Facebook enjoying a reputation for popularity and frivolity among teenagers and students, the US Institute for Corporate Productivity found 65% of business people use such tools.

by Robert Andrews 30 May 2007 17:28pm 0 comments

US newspaper online ad revenues increase

The Newspaper Association of America is reporting that newspaper sites have seen their ad revenues increase for the 12th quarter in a row.

Online ad revenues for US newspaper sites totalled $750m (£380m) for Q1 2007, an increase of 22.3% on the same period in 2006. In the same period, print ad spending fell by 6.4%.

by Graham Charlton 30 May 2007 17:25pm 0 comments

Amazon to take adverts on UK site

Amazon is to let companies place ads on its UK website for the first time.

Advertising network eType will handle the backend for what will be a significant foray in to the ad space, according to Media Week.

by Robert Andrews 30 May 2007 17:23pm 0 comments

Interview: Mike Walrath, CEO of Right Media

A battle is looming between online exchanges for display ads, and Right Media CEO Mike Walrath will be in the thick of it.

Launched in April 2005, the Right Media exchange acts as a stock market for publishers, networks and advertisers, and claims to have more than 20,000 buyers and sellers using the platform a day.

Here, we ask Mike about the benefits of the exchange model, his company’s recent $680m purchase by Yahoo! and how he plans to face up to Google when it enters the space.

by Richard Maven 30 May 2007 14:45pm 0 comments

CBS buys London-based Last.fm for $280m

Web radio service Last.fm has been snapped up by CBS in a $280m (£142m) deal, which is the largest ever UK Web 2.0 acquisition.

The move follows ongoing rumours that Last.fm would be acquired, but Viacom was believed to have been the likely buyer, and at a much higher price of $450m (£226m).

by Graham Charlton 30 May 2007 14:11pm 0 comments

Google and Microsoft launch 3D maps

Microsoft and Google have both announced new 3D mapping services this week, giving users street level views of different locations.

by Graham Charlton 30 May 2007 13:07pm 0 comments

Microsoft unveils coffee table PC

Microsoft has launched a new touch-sensitive table-shaped computer called 'surface'. It will not require a keyboard or mouse, so users can operate the PC with their fingers.

Microsoft Surface

by Graham Charlton 30 May 2007 11:26am 0 comments

Women and men 'view Google differently'

A survey has revealed that women have different attitudes to search giant Google from men, and are less likely to criticise it for being too commercial.

In a survey of 1,000 UK internet users by search agency bigmouthmedia, less than a third thought that Google was becoming too commercial.

by Graham Charlton 30 May 2007 09:29am 1 comment

Online shoppers want more information

Providing customers with plenty of information during the buying process can help convert more browsers to buyers, according to a new survey of US web users.

Harris Interactive's Online Retail Report (pdf) surveyed 2,873 US adults, finding that 48% of respondents have increased their online shopping habits.

by Graham Charlton 29 May 2007 16:09pm 0 comments

Lastminute.com founders to launch new site

The co-founders of Lastminute.com, Brent Hoberman and Martha Lane Fox are reuniting for a new web venture - an interior design website.

Mydeco.com aims to become a one-stop shop for people who want to redecorate their homes, selling furniture and other items, as well as giving help and advice.

by Graham Charlton 29 May 2007 16:08pm 0 comments