Digital Marketing Blog

Billboards know you are watching

British advertisers are using eyetracking technology more commonly used on the internet to monitor who views outdoor billboards.

The eyeBox2, developed at Queen's University in Ontario, includes a camera that can monitor viewers' eye movements at up to 35 feet away.

by Robert Andrews 11 May 2007 16:32pm 0 comments

Newspaper websites experience strong growth

The audience for online newspaper sites in the US is growing at twice the rate of the overall web audience, according to new figures.

The Nielson//NetRatings report, released by the Newspaper Association of America (NAA), also suggests that visitors to these sites have higher incomes, as well as being more inclined to shop online.

by Graham Charlton 11 May 2007 16:19pm 0 comments

Couponstar teams up with iPoints for voucher campaigns

Online loyalty programme iPoints has linked up with voucher company Couponstar to provide its members with money off coupons on a range of FMCG products.

The scheme will use Couponstar's printable voucher technology to drive offline sales for a range of brands, including Colgate and Ocean Spray.

by Graham Charlton 11 May 2007 09:33am 0 comments

Technorati adds authority rankings, receives funding

Blog search engine Technorati has added a new feature that ranks blogs by 'authority', replacing earlier references to how many inbound links a blog has generated.

A blog's 'authority' is now determined by the number of sites linking to it, rather than the overall number of links, with better scores for link-love from higher-placed blogs.

by Graham Charlton 11 May 2007 09:27am 1 comment

Auctioning4u buys rival eBay drop shop chain

eBay drop shop brand Auctioning4u has bought the assets of iSold It UK, a rival chain that went into administration last month.

The move will see iSold It UK's shops moving over to the Auctioning4u network, boosting the company's plan to increase the number of its drop off locations around the UK.

by Graham Charlton 11 May 2007 09:06am 0 comments

The Guardian redesigns its home page

The Guardian has today unveiled a new look for its homepage, with a more image-heavy approach than the previous version...

by Graham Charlton 10 May 2007 15:04pm 1 comment

Are some clicks more equal than others?

Booking that dream holiday or buying that new bedroom suite is rarely done in a single surfing session.

People will check out deals from rival suppliers, read reviews and generally mull over their options before they finally press that “Buy Now” button, sometimes days or weeks after their initial visit.

by Seth Richardson 10 May 2007 12:54pm 0 comments

Joost nets $45m in VC funding

P2P internet TV service Joost has received $45m (£22.6m) in funding to aid its expansion and product development.

Index Ventures led the funding round with Sequoia Capital, while other investors included Hutchison Whampoa Limited and Cheung Kong Holdings, through the Li Ka-Shing Foundation.

by Graham Charlton 10 May 2007 12:35pm 0 comments

Future of online ... E-consultancy publishes briefing

E-consultancy has just published a Future of Online briefing, the latest in a series of roundtable reports which are free to registered users.

by Linus Gregoriadis 10 May 2007 12:21pm 0 comments

Mpire widgets give affiliate e-commerce opportunity

US online shopping gateway Mpire has launched a number of widgets designed to generate revenue for Amazon and eBay affiliates.

The widgets, when displayed on a user's web page, chart trends across a range of retail product categories, each allowing site visitors to make a purchase that is linked to a publisher's affiliate account.

by Robert Andrews 10 May 2007 09:42am 0 comments