|Date||October 18 2012 (12:00pm – 1:00pm EDT)|
|Duration||About 1 hour|
About the event
Want to find more of your best customers and then engage them across digital and social channels?
Join Experian Marketing Services as we dive into the heart of your customer data. In “True Data Love: Understanding Your Customers Online and Offline,” we’ll show you how you can utilize cross-channel data to better understand your target and take a data-driven approach to developing engagement and conversion strategies.
During this webinar, you will learn how to:
· Leverage online and offline data to indentify valuable customer targets
· Develop and execute marketing strategies across digital and social channels that deliver measurable results
About the Speakers:
Experian Digital Advertising Services
Nadya Kohl has over 18 years experience in B2B and B2C strategy, marketing, and business development. In her role with Experian’s Digital Advertising Services group, Nadya is responsible growth and client development of Experian’s digital advertising products. She is focused on delivering data and linkage innovation to Experian’s marketing clients through our portfolio of leading edge targeting products.
Senior Director, Strategic Services
Anita brings more than 10 years of experience to the leadership of the Experian Hitwise strategic services and custom segmentation team. With the idea that no two clients are the same, Anita and her team work with Experian Hitwise clients to identify, reach, acquire and retain highly defined consumer segments. Anita leverages Hitwise and Experian data and analytical expertise to create segmentation solutions that fit the specific goals and objectives of each client
Strategy Consultant, Strategic Services
Charles Nguyen brings over 12 years of knowledge, passion and experience in digital media to his colleagues and clients at Experian CheetahMail. In his current role as strategy consultant, Charles advises CheetahMail’s largest accounts on their email, mobile and social strategies.
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