Keynote: Joshua Karpf, Senior Manager, Digital Media Communications, PepsiCo

Joshua Karpf is Senior Manager, Digital Media Communications at PepsiCo, a $60 billion global beverage and snacks company with a portfolio of iconic brands including Pepsi, Frito-Lay, Gatorade and Quaker Oats.   In his role, he develops programs that leverage digital media to communicate with online and offline constituencies; and deliver on company objectives.  His team also runs global digital and social media programming for PepsiCo.

Josh has worked on a number of innovative digital programs including Gatorade Mission Control; a digital engagement center at the core of the business, and PepsiCo10, a digital incubator that connects emerging media companies and PepsiCo brands. Josh also runs educational efforts around emerging and social media for PepsiCo.

Prior to joining PepsiCo Josh spent six years at the General Electric Company in social media, marketing communications, employee communications and public relations.

Josh currently serves on the Board of Advisors for AdTech.  He received his B.A. in Mass Communications from Boston University.

Idil Cakim, Senior Vice President of Interactive Media, GolinHarris

Moderator: Online PR, Buzz Monitoring & Reputation Management

Idil Cakim is a Senior Vice President of Interactive Media in GolinHarris’s Dialogue Group. She specializes in social media and word of mouth communications and works with clients from a wide array of industries, including healthcare, consumer electronics, CPG, professional services and technology. Ms. Cakim is the author of the book Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers (Wiley, 2010), as well as numerous industry briefs and articles on online communications.

Dave Wieneke, Digital Strategist

Moderator: Mobile Apps

Dave Wienke is an "at scale" marketer and technical leader who has built teams and delivered a series of high impact multi-million dollar initiatives for audience acquisition and demand generation. Some of the key projects he has been involved with include the global content strategy and email center of excellence, Thomson Reuters Legal; Digital Publishing Strategy, Christian Science Monitor; Digital Team Establishment, Sokolove Law; Engagement Lead, State of NJ Education Data Strategy and Producer / Adviser: Mass.gov design and launch.

Mark Simpson, Founder & President, Maxymiser

Moderator: Site, Content & Rich Media Optimization

Mark Simpson is Founder and President of Maxymiser, the global leader in conversion rate optimization solutions. Mark introduced Maxymiser’s revolutionary Conversion Management platform to the market in 2006, which improve website and mobile conversion rates, revenue, and overall brand experience for all commercial industries. Headquartered in New York and London, Maxymiser works with brands such as Time Warner Cable, The Finish Line, Hewlett-Packard and Hertz to instill cultures of optimization and conversion best practices.
 
Prior to Maxymiser, Mark led the online marketing for Travelport and Experian Hitwise.

Mark Simpson

Nicole Delma, Chief Data Officer, RCRD LBL

Moderator: Email Marketing

As Chief Data Officer for RCRD LBL, a curator of free, legal MP3 downloads, Nicole Delma is responsible for growth, marketing and product development for RCRD LBL's e-mail and data program and products.

A seven-year veteran of the Email Marketing industry, Delma has advanced proficiency across multiple ESP platforms, specializing in the development and architecture of complex behavioral- driven triggered and dynamic email campaigns.

Prior to joining RCRD LBL in January, Delma has held email marketing positions at organizations including Getty Images and Condé Nast.

Doug Topken, Director, Global eCommerce & CRM, Elsevier

Moderator: Customer Experience & Conversion

Doug Topken has more than 15 years of product management, global marketing, customer relationship, and eBusiness experience in a variety of leadership roles. He is presently engaged as core team lead in planning Elsevier eBusiness, Order-to-Cash, and Customer Experience transformation.

Along with a role as an industry consultant, Doug has held marketing and strategic leadership roles at Dun & Bradstreet, Sharp Electronics, Lucent Technologies, FedEx, and ADP. 

Larry Smith, Owner, Live Idea, Inc.

Moderator: Integrating Digital Marketing

Since 2002, Larry Smith has been owner of Live Idea, a marketing consulting and business creation firm which provides marketing, technology and strategic brand development services to companies.

Through his career, Larry has founded and led 6 businesses ranging from an internet development company, online jewelry company, licensed broker/dealer and investment fund, advertising industry data repository, online content sites, and emergency/safety products.

Ritesh Patel, Digital & Social Media Evangelist, Chandler Chicco Companies

Moderator: Managing Digital Teams, Budgets & Channel Integration

A professional with 15 years of digital media, web, technology and operations experience in multiple industry verticals, Ritesh Patel is currently a digital & social media evangelist at Chandler Chicco Companies. He has expertise in digital and social media, team building, CRM and channel integration, as well as web services, SOA, and enterprise architecture.

Throughout his career, Ritesh has held senior digital and technology roles at HealthEd, Cushman & Wakefield, Avivocom and Euro RSCG.

Michael Parker, Manager, Deloitte

Moderator: Online Conversion Rate & Optimization

Mike Parker is a Manager at Deloitte where he leads complex eCRM (Salesforce.com) and marketing automation initiatives for clients.     With 20 years of experience in sales, marketing, and channel marketing management, he has spent the past six years focused on leveraging Cloud Computing technologies to automate processes for clients.   Mike has implemented Salesforce.com, Eloqua and custom marketing portals for over 100 customers in a variety of industries and has held positions with  Xerox, Digital Equipment (now HP), Genicom, Babson College,  Satyam Computer and Deloitte.

Mary Beth Schoening, President of Fusia5, Digital Marketing Analyst & Consultant

Moderator: Mobile Commerce - Trends, Challenges & Best Practices

Mary Beth Schoening is President of Fusia 5. As a digital marketing analyst and consultant, she helps companies such as IBM, Microsoft and EMD Serono formulate digital marketing strategies and campaigns.  Mary Beth conducts market research to gain insights into digital consumer behavior and creates digital content to drive engagement.  She has been quoted in Fortune Magazine, Boston Business Journal and has had digital media articles published by Econsultancy, iMediaConnection and New England Society of Healthcare Communicators.  She has industry expertise in technology, healthcare, internet/media companies, non-profit and women’s markets.

Marc Engelsman, VP, Client Services & Programs, Digital Brand Expressions

Moderator: Social Media

Marc Engelsman has over 25 years of experience in marketing and advertising, much of it spent at New York City-based agencies where he directed a range of business-to-business and consumer accounts. Since coming to Digital Brand Expressions, he has gained a reputation for his expertise in forecast-driven digital content marketing including search engine optimization, paid search, social media and the integration of online/offline marketing strategy.

Steve Goldner, Director, Social Media, Hachette Filipacchi Media

Moderator: Social Media Measurement & Monetization

As the Director of Social Media for Hachette Filipacchi Media, Steve Goldner oversees social media for brands including ELLE, ELLE Decor, Woman's Day, Premiere.com, Car and Driver, Road & Track, and Cycle World, Filipacchi Publishing. 

Steve’s career has spanned 15 years, prior to Hachette Steve was the founder of Opt-In, a marketing and social media consultancy for both B2B and B2C  clients; he has also held senior strategic marketing positions at Radware, Unisys, Cybertel and AIG Telecom.

Ross Jenkins, VP, Analytics, Rapp

Moderator: Web Analytics

With over a decade of experience as an Online Marketing professional, Ross Jenkins has  worked in several different verticals, including Financial Services, Pharma, Fuels, B2B Lead Generation, and in the Commerce/Retail sectors. Recently, after working on the client side for many years, he has transitioned his professional paradigm, as VP of Analytics for Rapp since 2008.

In his eight years in the behavioral analytics arena, Ross has held positions at Comcast Cable, Ciena and at People’s Bank.

Crispin Sheridan, Senior Director, Global Search, SAP

Moderator: SEO/Integrated Search Marketing

As Senior Director of Global Search, Crispin Sheridan is focused on demand generation globally across more than 56 markets, covering Paid and Organic search, Partner search and the intersection of Search and Social Media. Managing a team of 8 across 3 continents, Crispin's goals are to drive the highest efficiency in Digital Demand Generation with innovative ideas leveraging the right blend of resources & technologies. As of 2011, Crispin now also manages the SAP.com Test Lab that will lead the testing practice across sap.com and campaigns.

Persia Tatar, Founder, Social Media Society

Moderator: Social Media Tools & Best Practices

Persia Tatar is the Founder of the Social Media Society, an association dedicated to the advancement of social media as a powerful communication channel and marketing platform. The Society provides an open forum for members to collaborate with other industry practitioners and advocates as well as continue to grow social media marketing skills and smarts through events and education. Before Persia made the full-time leap to running the society, she worked on the agency side with clients including: Fox Searchlight, Ralph Lauren, Chanel, Dewar’s and SONY.

Eli Katz, Managing Partner of Actira Ventures

Moderator: Ecommerce Optimization & Attribution

Eli Katz is an e-commerce pioneer who founded and has been involved in several internet ventures. In 1995, Katz founded iBeauty.com; in 2000, Katz joined HomeClick, as CEO, and transformed it into a premier profitable Web destination with more than $25 million in revenue by 2003. In 2007 he led an acquisition of Ashford.com, one of the earliest online retailers of luxury watches and jewelry, and served as its President until April 2011. Katz is currently an angel investor and advisor to early stage internet companies as well as established companies looking to develop their ecommerce presence.