Tesco and LBi collaborate to relaunch Clubcard website
Tesco today announced the launch of a refreshed customer website for its loyalty scheme Clubcard, which has been created as part of an on-going development of its web presence in collaboration with global marketing and technology agency LBi.
Tesco and LBi have worked together to create a refres...
Published on: 11:01AM on 2nd May 2013
Alamo appoints Quantcast for EMEA real-time advertising campaign
Global car rental company Alamo Rent A Car has appointed Quantcast to launch its real-time online advertising campaign as part of a wider marketing strategy to boost rentals in key European, Middle East and African markets. The campaign will be managed centrally from London.
The campaign will p...
Published on: 10:20AM on 2nd May 2013
William Hill Picks a Winner with Tradedoubler as Exclusive Mobile Performance Network Partner
Growth in mobile betting and decline in PC sales prompts William Hill to focus on boosting mobile activity and apps
London,30 April 2013 – With PC sales declining and smartphone and tablet sales booming, the betting company, William Hill, has chosen performance marketing and technology company ...
Published on: 10:57AM on 1st May 2013
Kimberly-Clark and ISBA latest to sign-up to online learning courses for digital marketing
Kimberly-Clark’s European consumer business and British advertiser body ISBA are the latest high-profile organisations to tap into the growing online learning industry by providing employees and members with access to online courses for digital marketing made by London-based Discover Digital.
W...
Published on: 8:41AM on 1st May 2013
Neolane Named Visionary in Magic Quadrant for CRM Lead Management for the Second Consecutive Year
...Evaluation Based on Completeness of Vision and Ability to Execute...
Conversational marketing technology provider Neolane announced today it has been positioned by Gartner, Inc. as a Visionary in the 2013 “Magic Quadrant for CRM Lead Management.”[1]
This year, Neolane reported $58 million do...
Published on: 12:43PM on 30th April 2013
Realise delivers Scottish Widows Investment Partnership a modern digital presence – swip.com now live
Digital agency Realise and Scottish Widows Investment Partnership (SWIP) this week launched a new website for the asset management business.
Realise were appointed by SWIP after a competitive pitch to redesign and build www.swip.com using a new CMS, Ektron. The overall aim of the project was to ...
Published on: 2:28PM on 29th April 2013
Affiliate Window Shines With New Addition, Claire’s Accessories
Jewellery and Accessories brand, Claire’s Accessories is launching its first ever affiliate programme exclusively with global performance network, Affiliate Window. The launch will coincide with the brand’s introduction of its first ecommerce website. Working in partnership with digital marketing...
Published on: 3:08PM on 26th April 2013
4DX Media Ltd announces the completion of their new technology platform
The new platform has been developed to position 4DX Media at the forefront of the performance marketing industry in terms of technical ability. One of its fundamental features is the ability to have true multi-channel capabilities.
Steve Barnes, Managing Director, commented "This platform is ess...
Published on: 3:05PM on 26th April 2013
LBi appoints Sophie Ling as Chief People Officer
Global marketing and technology agency LBi today announced the appointment of Sophie Ling to the newly-created role of Chief People Officer.
Ling is spearheading a series of initiatives aimed at making LBi a uniquely rewarding workplace capable of attracting and retaining a truly diverse range ...
Published on: 2:48PM on 25th April 2013
Affiliate Window Wins Mobile Retail Award for Best Mobile Affiliate Campaign
Yesterday saw the inaugural Mobile Retail Awards take place following Mobile Marketing Magazine’s, Mobile Retail Summit. Affiliate Window took home the accolade for Best Mobile Affiliate Campaign for “Making Mobile Count,” an ongoing project which ensures that all sales generated through mobile d...
Published on: 11:26AM on 25th April 2013
Independent survey finds large gap among marketers on benefits of website personalization and company ability to deliver personalized online experiences
April 24, 2013, Philadelphia and London - Providing personalized online customer experiences is seen as vital for business performance but most marketers are stuck in the slow lane when it comes to delivering are among key findings in a new independent survey conducted by Econsultancy in associat...
Published on: 4:32PM on 24th April 2013
Teradata eCircle Previews Connect 2013 Customer Conference
- Lord Seb Coe and Matthew McGregor of Obama’s 2012 re-election campaign plus EBay and Qantas inspire and innovate at Teradata eCircle’s leading conference on Data Driven Marketing -
LONDON – 23rd April, 2013 -- Teradata Corporation (NYSE:TDC), the global leader in analytic data platforms, appli...
Published on: 3:25PM on 24th April 2013
London School of Business and Finance Introduce Online Lead Generation to their Digital Strategy
London’s School of Business and Finance (LSBF) has exclusively launched a targeted online lead generation campaign with global performance network, Affiliate Window. As one of the world’s fastest growing business school’s with global campuses educating 25,000 students from more than 150 countries...
Published on: 8:42AM on 24th April 2013
Freedom of speech vs. slander: what laws apply to social media?
Social media court cases are on the rise but a new best practice whitepaper shows just 5% of business professionals understand the rules in accordance with UK law
Does your company use Facebook? Does it use Twitter, LinkedIn, Google+ and other social media platforms as well? Does your heart skip...
Published on: 12:37PM on 23rd April 2013
LBi appoints Emma Storer as Head of New Business
Global marketing and technology agency LBi today announced the appointment of Emma Storer to the role of Head of New Business.
Reporting to UK Managing Director Michael Islip, Storer will be responsible for
developing LBi’s new business strategy and overseeing the growth of its client portfoli...
Published on: 10:37AM on 23rd April 2013
Webtrends Streams Named “New Technology of the Year” By the Digital Analytics Association
Webtrends, the global leader in digital intelligence, announced today that Webtrends Streams was honoured by the Digital Analytics Association (DAA) as “New Technology of the Year” at the 2013 DAA Awards for Excellence Gala, edging out four other finalists such as Google and Tealium in the catego...
Published on: 10:30AM on 23rd April 2013
INK Digital wins Best in Digital at RAR Awards 2013
Halifax-based digital agency INK Digital were announced as winners of the prestigious Best in Digital award at last week’s Recommended Agency Register (RAR) Awards, held at the Montcalm Hotel in London.
The awards celebrate the top agencies throughout the UK who have been highly-rated in a numbe...
Published on: 10:58AM on 22nd April 2013
360i Implement Industry First for Saracens
Rugby club Saracens became the first in the UK to activate Wi-Fi for its fans at the weekend.
Real-time social user-generated content was shown on two dedicated big screens at the game, allowing fans to upload pictures, player tributes, messages of support and in-game insights.
Edward Griffiths...
Published on: 10:17AM on 19th April 2013
Buyagift adopts new targeted email strategy to increase online conversion
Buyagift, the UK’s leading gift experience company, is adopting a new highly targeted email strategy in an effort to increase online conversion.
The company that made sales of more than £30 million in the UK last year is investing in a full programme of behavioural email to boost revenues even f...
Published on: 10:22AM on 18th April 2013
QUISMA appoints Steve Pereira as Head of Ad Operations
London, UK - 16th April 2013: QUISMA, the leading European performance marketing network, today announced it has appointed Steve Pereira as Head of UK Advertising Operations.
Pereira will be responsible for overseeing the execution and implementation of all of QUISMA’s UK-based campaigns. Perei...
Published on: 11:24AM on 16th April 2013
