Data Driven Culture Survey Report

About this report

Data Driven Culture - A global survey on the state of data driven culture within startups

The Data Driven Culture  report is based on a survey of over 360 business professionals globally, carried out in association with Geckoboard in February 2013. It is aimed at professionals working in the startup community and is designed to offer insights on how startups are dealing with an ever growing influx of data, and identifies the key challenges faced when building organisations that embrace data.

The report explores the general attitude of startups towards metrics and data communication. It offers an overview on:

• How startups are gathering, analysing and communicating data
• How much time and resources are spent on analytics
• The challenges that are involved in building a data driven culture and monitoring the right metrics
• Data visibility and its impact on decision making

Highlights from the findings include:

• The vast majority of respondents identified themselves as data driven businesses.
• Intuition is still highly valued in decision-making, with only 27% of respondents believing that data is crucial when it comes to decision-making.
• There is a marked lack of confidence around data and metrics, with almost half of the respondents not confident about the metrics they are currently monitoring.
• Data-collecting doesn't mean data-informed, and data-informed doesn't mean data-acting. 59% of respondents do not have processes in place in their organisations to ensure that data is understood and acted upon.

Table of contents

1. Executive Summary
2. Foreword by Geckoboard
1. About Econsultancy
2. About Geckoboard
3. Methodology
1. Respondent profiles
4. Findings
1. Data driven culture
1. Data collection
2. Data communication
2. Decision making
1. Metrics
2. Optimisation
3. Culture

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