Email Marketing Evaluation - Web Project Template Files

This report is part of the Maintenance - Web Project Template Files bundle. See Template Files for Web Projects for more details.

Overview

Web Project Template Files: Maintenance
Authors: Sonia Kay, Econsultancy and other expert contributors
Title: Email Marketing Evaluation

About this Guide

Clearly it is important to measure how well your web site is doing in order to understand the returns you are getting on your web investment and to improve future performance. The two Excel spreadsheets included give you templates to use to measure the effectiveness both of e-mail campaigns and your web site. The e-mail campaign calculator spreadsheet contains various worksheets to help you measure campaign return on investment and newsletter efficiency – more detailed guidelines are given at the bottom of each worksheet. The web metrics spreadsheet (which also contains a more detailed guide to use) provides you with a template to report on visitor, traffic, conversion and stickiness metrics. We’d like to thank Dr Dave Chaffey, BSc, PhD, MCIM, who is the Director of Marketing Insights Limited, http://www.marketing-insights.co.uk, for providing us with these two template files. Dave is a recognised expert in Internet Marketing, and provides training and consulting services as well as being author of numerous books on the topic. You can find our more about Dave here: http://www.marketing-insights.co.uk/aboutus.htm

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