66141 66141 <p>Velocity, the B2B marketing agency specialising in technology companies, today announced the publication of a free 49-page eBook called The B2B Content Marketing Workbook.</p> <p>The eBook is available to download now from the Velocity website: <a href="http://www.velocitypartners.co.uk">www.velocitypartners.co.uk</a>.</p> <p>“In the era of information overload, Content Marketing is probably the single most important thing a B2B marketer can do,” says Stan Woods, Velocity MD, ” You can have lousy brochures. You can be a social media luddite. But if you get content marketing right, the world will beat a path to your door — and your sales guys will throw rose petals in your path (it’s embarrassing but feels kind of nice, too.).”</p> <p>The Content Marketing Workbook covers topics like these:</p> <p> * What Content Marketing and Thought Leadership are <br /> * Why you need to get good at them (and fast) <br /> * Why you’re perfectly placed to do it really, really well <br /> * How to pick a topic prospects care about <br /> * How to go beyond the dry, stale white paper <br /> * What we think ‘good’ looks like — lots of examples</p> <p>It’s free, it’s fun and it’s as fresh as new-baked bread plucked from a hot oven.</p> <p>“This is the single best overview I’ve yet seen on strategic B2B content marketing”, says David Fideler, B2B marketing strategist and founder of the B2B Lead Nurturing group, ” I can’t imagine anyone being disappointed by the ideas and value delivered.”</p> <p>Download the B2B Content Marketing Workbook here: <br /><a href="http://www.velocitypartners.co.uk/2009/06/09/the-b2b-content-marketing-workbook/">http://www.velocitypartners.co.uk/2009/06/09/the-b2b-content-marketing-workbook/</a></p> Velocity, the B2B marketing agency specialising in technology companies, today announced the publication of a free 49-page eBook called The B2B Content Marketing Workbook. The eBook is available to download now from the Velocity website: www.velocitypartners.co.uk. “In the era of information overload, Content Marketing is probably the single most important thing a B2B marketer can do,” says Stan Woods, Velocity MD, ” You can have lousy brochures. You can be a social media luddite. But if you get content marketing right, the world will beat a path to your door — and your sales guys will throw rose petals in your path (it’s embarrassing but feels kind of nice, too.).” The Content Marketing Workbook covers topics like these: * What Content Marketing and Thought Leadership are * Why you need to get good at them (and fast) * Why you’re perfectly placed to do it really, really well * How to pick a topic prospects care about * How to go beyond the dry, stale white paper * What we think ‘good’ looks like — lots of examples It’s free, it’s fun and it’s as fresh as new-baked bread plucked from a hot oven. “This is the single best overview I’ve yet seen on strategic B2B content marketing”, says David Fideler, B2B marketing strategist and founder of the B2B Lead Nurturing group, ” I can’t imagine anyone being disappointed by the ideas and value delivered.” Download the B2B Content Marketing Workbook here: http://www.velocitypartners.co.uk/2009/06/09/the-b2b-content-marketing-workbook/ false 2009-11-03T11:58:24+00:00 4713 5421 Velocity announces new B2B Content Marketing Workbook 2009-11-03T11:58:24+00:00 velocity-announces-new-b2b-content-marketing-workbook 2009-11-03T11:58:24+00:00