Marketers under pressure to prove their worth - Companies fail to measure campaign success and make the most of limited budgets

… organisations making use of viral content for marketing are not measuring the success of this approach. In addition more than a … and up sell opportunities. “The increasing focus on achieving measurable results on a fixed budget highlights how now, more …

Eric Peterson on opportunities of measuring the mobile channel New white paper examines challenges of mobile Analytics

… site operators set better expectations regarding measurement across the mobile web.” By … and the opportunity associated with bringing measurements to the “small screen”, the … . By bridging the gap between measurement technology and business strategy, Web …

UK marketers and PR professionals struggling to define and measure Online PR

… are struggling to understand, resource and measure Online PR according to research … at PR agency Immediate Future, comments: “Measurement and results benchmarks are the key … a spend - favourable brand mentions.” Measurement and metrics continue to be …

Pets at Home replace eCommerce platform with solution from Salmon to help them embrace Multi-Channel

… . Using Coremetrics implemented by Salmon, Pets at Home can measure and improve the effectiveness of their online marketing programs. … build, integrate and support business-led systems that add measurable competitive value to their day-to-day operations – …

Epsilon International Wins Three Major New Clients

… marketing budgets Epsilon International is thriving. These signings are a testament to the growing demand for highly targeted, measurable, ROI-based digital marketing solutions. We’ve grown from being an email marketing service provider into a global …

AOP appoints new Product Development Committee Chair

… such as paid-for-content, online subscription models, data protection, copyright, content management, new technologies and audience measurement. AOP publishes original research including the annual Census now in its seventh year. It also hosts forums, …

2e2 and K-Cloud join forces to offer web-enabled Cloud desktop solution

… with numerous suppliers and the ever increasing costs of maintaining the latest technology. K-Cloud offers immediate payback that is measurable and offers a quick return on investment” comments Malcolm Simms, CEO of K-Cloud “2e2’s entrepreneurial spirit …

Industry Shake-Up As Digital Agency Offers First 'No Win, No Fee' Service

… tracking data available – this is to ensure Epiphany can analyse performance issues thoroughly and that improvements can be measured effectively. Last month Epiphany became a certified Google Conversion Professional and is in an elite band of companies …

Salmon LLC, eCommerce specialists, make Sleepy’s online dreams a reality with new transactional website

… , leading brands have been turning to Salmon for its ability to build, integrate and support business-led systems that add measurable competitive value to their day-to-day operations – and to their bottom line. Salmon quickly understands business needs, …

Relationship Marketing seminar on Wednesday 4th November in Central London

… , from simple data cleansing to more complex analytical and tactical planning projects. At the heart of its philosophy lies measurement and action. Its sister company, Database Group Interactive (DbGi), is one of the earliest Email Service Providers …

Bazaarvoice named ‘Technology Vendor of the Year’

… expertise to the country’s leading retailers. Of the top 50 UK online retailers, according to the IMRG and web measurement firm Hitwise’s latest statistics, 34 have reviews. 19 of these retailers are Bazaarvoice clients. Retail Systems magazine’s ‘ …

ad:tech New York Addresses the Impact of Digital on the Overall Media Economy

… the New York conference attendees with an exclusive first look at a research report titled “The Shifting Media Landscape: Integrated Measurement in a Three-Screen World.“ The report provides data and insights into how the digital industry can advance the …

Stream Sense™ Supports Native HTML 5 Video

… solutions such as widgets and gadgets make it possible to measure streams that are embedded and hosted on third party sites. … content consumption data to be combined in one overview. The measurements are browser based and no installation of plug-ins or …

Shopzilla® Recognises the Very Best Online Retailers

… what consumers think and do. The feedback and ratings platform amplifies the consumer voice in a way that is fast and measurable, resulting in insights, action, and consumer loyalty. Retail participation is free. For more information on our buyer and non- …

Auto Trader appoint The Search Works as SEO agency

… and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the …