Programmatic Marketing: Beyond RTB is aimed at marketers, agencies, and publishers who want to understand the new programmatic landscape, and its applications beyond real-time bidding (RTB). The report also includes insights from key executives in ad technology, agencies, and publishers as well as daily practitioners to see where programmatic automation stands today, and where it is going.
The Marketing Automation in Asia-Pacific Best Practice Guide takes an unbiased look at the role of marketing automation technology in the region and explores the specific challenges, opportunities and implementation best practice. The report, sponsored by emarsys, also includes insights from marketing and technology specialists across the region on what specific strategies and tactics have been most successful for them.
The Digital Transformation: Securing Board Buy-in Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, e-Business leaders, Heads of Strategy and Board members. Written by experienced blogger, writer and consultant Neil Perkin, the report aims to identify best practice approaches, techniques and strategies around the theme of securing board level buy-in for digital development projects.
The Managing Media Convergence Report, produced in partnership with Mediaocean, explores the ever evolving media landscape and the significant challenges presented to marketers in both global and local markets. The report is based on a survey of 124 agencies and a series of in-depth interviews with a range of CEOs, CMOs and MDs across the digital sector.
The Digital Transformation: Agility and Innovation Best Practice Guide explores how well companies are adapting to the increasing need for organisational agility, and applying that to the service of innovation. The report is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, academics and practitioners across different sectors and markets.
The Digital Marketing: Organisational Structures and Resourcing Best Practice Guide is an update on the 2011 report of the same name, and is based on interviews with senior employees at companies across a range of business sectors, as well as an online survey of senior digital professionals within Econsultancy's user base. Written by experienced blogger, writer and consultant Neil Perkin, the report makes best practice recommendations designed to help you respond to the challenges faced by managers and organisations when structuring your digital marketing capability.
Econsultancy's Baidu Search Best Practice Guide, sponsored by China Search International, provides detail on the key differences between Baidu and other search engines, what steps you need to take to get started and what you should do to ensure success.
Econsultancy’s Content Marketing in South-East Asia Best Practice Guide features interviews with leading players across ASEAN and looks at some of the region's best content marketing case studies, as well as how organisations should structure their content marketing efforts.
This report contains best practice tips and case studies for improving the mobile commerce user experience and giving ideas for how mobile can be used as part of a broader multichannel strategy.
It contains hundreds of tips and examples from mobile commerce sites on improving conversion rates, checkout optimisation, landing page design, and how to embrace the use of mobile in-store.
This Econsultancy report on building and growing an ecommerce team focuses on the challenges facing ecommerce managers as the digital channel grows and diversifies. It is aimed at client-side ecommerce practitioners who have a hands-on role in managing and growing the ecommerce channel.