Online Marketing Research | Internet Marketing Research

We publish a wide range of guides, benchmarks, template files etc. which you can browse by section below. You can also browse by topic or browse by industry sector.

Browse Reports

By Topic
By Industry

Online Copywriting (1)
Online Customer Service (16)
Online PR & Social Media (56)
Online Surveys & Research (14)
Search Marketing - Organic/Natural (SEO) (77)
Search Marketing - Paid (PPC) (79)
Social Networks & Online Communities (39)
Site Monitoring & Testing (8)
Site Search & Merchandising (9)
Strategy & Planning (90)
User Experience & Usability (63)
Web Analytics & Optimisation (54)
Web Design (6)
Web Project Management (81)

Most Recent Reports

Site Search Report

This 43-page report, produced in association with internet and enterprise search company Funnelback, contains valuable insights into the use of site search tools and technology. The report is based on a survey of more than 500 digital marketers and web professionals.

How We Shop in 2010: Habits and Motivations of Consumers

How We Shop in 2010: Habits and Motivations of Consumers is split into two separate documents for the US and UK, examining e-commerce consumer behavior in both countries. Both reports focus on how consumers interact with e-commerce brands, conduct product research and the different factors in the buying decision-making process.

View all recent reports

Internet Statistics Compendium 2010

A compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, this comprehensive report contains thousands of stats and is a huge time-saver for presentations and reports.

Template Files for Web Projects

Need help with web project management but don't know where to start? Econsultancy has created more than 40 individual best-practice template documents as downloadable files that you can customise to suit any web projects you’re working on.

Search Engine Optimization (SEO) - Best Practice Guide

Our comprehensive SEO Best Practice Guide will help you understand search marketing like never before. It contains everything you need to know about search engine optimization, whether you work for an in-house client team or agency-side.

The Innovation Report

Download our Innovation Report to see examples of cutting edge tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.

Selling Online: a How-to Guide for Small Businesses

Econsultancy’s Selling Online: a How-to Guide for Small Businesses has been produced specifically with smaller business in mind. This 100+ page document, written by e-commerce consultant Trevor Ginn, contains information about best-practice implementation and management of an online retail website. It is a must-read for any small business serious about establishing itself in the e-commerce environment.

Checkout Optimization Guide: 70 ways to increase conversion rates

Problems with the checkout process are still the biggest single source of revenue loss for most e-commerce businesses. This report identifies 70 awesome recommendations and includes lots of practical insight to help you reduce your checkout abandonment rates.

Econsultancy

Reports

Market Data

Template Files

Best Practice

Trends & Innovation

Supplier Selection

Event Presentations