Dave Chaffey, Chris Lake and Ashley Friedlein econsultancy_xml This report will help you to structure the set-up of your website and operational processes to boost search rankings for selected keyphrases. <p> Written for marketers but containing enough practical advice and examples to help inform techies, this guide is well worth a read if you need to re-evaluate your SEO strategy, or are devising a new one. </p><p> <strong>So what’s contained within?</strong> <br /> <em>Classic approaches to SEO<br /> Improving index inclusion<br /> Revise site architecture and linking strategy<br /> Internal linking strategy including creation of link-rich pages<br /> Links from standard navigation<br /> Links from ancillary navigation (footers)<br /> Links from document listings<br /> Sitemaps<br /> Body copy and image links<br /> Links between different sites owned by a brand<br /> External link-building<br /> Improve page template effectiveness<br /> Improve SERPS effectiveness<br /> What determines the effectiveness of your call-to-action within the SERPs?<br /> Influencing click behaviour<br /> Refine SEO for homepage and other key pages<br /> Creation of themed pages for target keyphrases<br /> Doorway pages<br /> Other types of content which may help SEO<br /> Partitioning of existing content between different pages<br /> Optimization of other existing pages<br /> Deciding which existing pages to optimize<br /></em> </p><p> Download it now, or, see our full <a href="http://www.e-consultancy.com/publications/seo-guide/">Search Engine Optimization (SEO) – Best Practice Guide</a> for this report (contained within) and other comprehensive information on search marketing. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">This report will help you to structure the set-up of your website and operational processes to boost search rankings for selected keyphrases. <Paragraph></Paragraph> Written for marketers but containing enough practical advice and examples to help inform techies, this guide is well worth a read if you need to re-evaluate your SEO strategy, or are devising a new one. <Paragraph></Paragraph> <Emphasis>So what’s contained within?</Emphasis> <LineBreak/> <Quote>Classic approaches to SEO<LineBreak/> Improving index inclusion<LineBreak/> Revise site architecture and linking strategy<LineBreak/> Internal linking strategy including creation of link-rich pages<LineBreak/> Links from standard navigation<LineBreak/> Links from ancillary navigation (footers)<LineBreak/> Links from document listings<LineBreak/> Sitemaps<LineBreak/> Body copy and image links<LineBreak/> Links between different sites owned by a brand<LineBreak/> External link-building<LineBreak/> Improve page template effectiveness<LineBreak/> Improve SERPS effectiveness<LineBreak/> What determines the effectiveness of your call-to-action within the SERPs?<LineBreak/> Influencing click behaviour<LineBreak/> Refine SEO for homepage and other key pages<LineBreak/> Creation of themed pages for target keyphrases<LineBreak/> Doorway pages<LineBreak/> Other types of content which may help SEO<LineBreak/> Partitioning of existing content between different pages<LineBreak/> Optimization of other existing pages<LineBreak/> Deciding which existing pages to optimize<LineBreak/></Quote> <Paragraph></Paragraph> Download it now, or, see our full <Link URL="http://www.e-consultancy.com/publications/seo-guide/" Window="Self">Search Engine Optimization (SEO) – Best Practice Guide</Link> for this report (contained within) and other comprehensive information on search marketing. <Paragraph></Paragraph></FormattedContent> 2006-05-11T00:00:00+01:00 1 <p>This report will help you to structure the set-up of your website and operational processes to boost search rankings for selected keyphrases. </p> This report will help you to structure the set-up of your website and operational processes to boost search rankings for selected keyphrases. false 181 structured-approach-to-SEO seo-guide 93686 A Structured Approach To SEO 439 4 12 false 2006-05-11T00:00:00+01:00 11 a-structured-approach-to-seo 2009-08-13T15:14:24+01:00