Affiliate Marketing Briefing - March 2008

This free, 11-page briefing contains a write-up of an Econsultancy roundtable on Affiliate Marketing (registration required).

The document contains the following:

-) Overview of UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources

Topics discussed included:

-) Polarisation between super-affiliates and smaller affiliates
-) Best practice for incentivising affiliates
-) Greater communication between merchants and affiliates
-) Role of affiliate networks
-) Improving affiliate performance
-) The future of affiliate marketing

Attendees included representatives from the following organisations: affiliatehealthcheck.co.uk, AKQA, audible.co.uk, buy.at, Carphone Warehouse, Firebox.com, lastminute.com, Mars Drinks, Norwich Union, OMG, P+O Ferries, TheTrainLine.com, YELL.