Econsultancy

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This buyer's guide contains a thorough examination of the UK affiliate marketing sector, an industry which will drive more than £4bn in online sales during 2009. The report has been written for those either investigating, or already engaged in, affiliate marketing. The report contains details about the various trends and issues within the sector (many of which apply worldwide), as well as profiles of all the leading UK affiliate marketing networks and agencies. The guide contains tips for those seeking a network or an agency, as well as a SWOT (strengths, weaknesses, opportunites and threats) analysis of the sector. <h3>Overview</h3> Author: Jake Hird and Linus Gregoriadis, Econsultancy Pages: 158 pages Structure: Market trends and issues, supplier profiles <h3>Contents</h3> Like all our buyer's guides, the report starts with a look at trends in the marketplace, as well as our estimates for the value and growth of this market. Trends within affiliate marketing include: <ul> <li>CPA model goes from strength to strength</li> <li>Consumers turn to voucher code and cash-back websites</li> <li>Issues surrounding last-click-wins model become more apparent</li> <li>Affiliates call for a greater emphasis on transparency & communication across the sector</li> <li>Publishers develop innovative media methods</li> <li>More agencies offer affiliate marketing services to clients</li> </ul> The networks profiled are: Affiliate Window, affilinet, Clash-Media, clixGalore, Commission Junction, dgmAffiliates, LinkShare, Online Media Group (OMG), Paid On Results, Platform-A, TradeDoubler, Webgains, Zanox The agency suppliers profiled are: AffiliateProgramAdvice, Altogether Digital, Arctic Sunrise, bigmouthmedia, Blue Barracuda, Coast Digital, Equator, Existem, i-level, MVi, R.O.EYE, Steak, Stream: 20, Zed <h3>Who Is This Guide For?</h3> This particular buyer's guide is aimed at organisations and businesses trying to understand and select a supplier from within the affiliate marketplace, or who are currently reviewing their activity in this area. It is also relevant for anyone wishing to engage, understand or research the complexities involved in this market.

This buyer's guide contains a thorough examination of the UK affiliate marketing sector, an industry which will drive more than £4bn in online sales during 2009. The report has been written for those either investigating, or already engaged in, affiliate marketing.  The report contains details about the various trends and issues within the sector (many of which apply worldwide), as well as profiles of all the leading UK affiliate marketing networks and agencies. The guide contains tips for those seeking a network or an agency, as well as a SWOT (strengths, weaknesses, opportunites and threats) analysis of the sector. <h3>Overview</h3>   Author: Jake Hird and Linus Gregoriadis, Econsultancy Pages: 158 pages Structure: Market trends and issues, supplier profiles   <h3>Contents</h3> Like all our buyer's guides, the report starts with a look at trends in the marketplace, as well as our estimates for the value and growth of this market. Trends within affiliate marketing include:      <ul> <li>CPA model goes from strength to strength</li> <li>Consumers turn to voucher code and cash-back websites</li> <li>Issues surrounding last-click-wins model become more apparent</li> <li>Affiliates call for a greater emphasis on transparency & communication across the sector</li> <li>Publishers develop innovative media methods</li> <li>More agencies offer affiliate marketing services to clients</li> </ul>   The networks profiled are:   Affiliate Window, affilinet, Clash-Media, clixGalore, Commission Junction, dgmAffiliates, LinkShare, Online Media Group (OMG), Paid On Results, Platform-A, TradeDoubler, Webgains, Zanox The agency suppliers profiled are:   AffiliateProgramAdvice, Altogether Digital, Arctic Sunrise, bigmouthmedia, Blue Barracuda, Coast Digital, Equator, Existem, i-level, MVi, R.O.EYE, Steak, Stream: 20, Zed <h3>Who Is This Guide For?</h3> This particular buyer's guide is aimed at organisations and businesses trying to understand and select a supplier from within the affiliate marketplace, or who are currently reviewing their activity in this area. It is also relevant for anyone wishing to engage, understand or research the complexities involved in this market.

2009-04-27T17:39:07+01:00

The definitive guide to the £4 billion UK affiliate marketing industry, with profiles of 27 leading networks and agencies, the latest market trends and advice for buyers. The best affiliate marketing guide available.

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Affiliate Marketing Buyer's Guide

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2009-05-01T13:00:00+01:00

affiliate-marketing-buyers-guide

2009-12-23T12:00:43+00:00