Overview
This research, carried out in association with buy.at, is based on an online survey carried out in August and September 2007. More than 200 UK merchants took part, making this the most comprehensive study of its kind.
About this Guide
Highlights from the findings include:.
-) Almost four out of five merchants (78%) say their organisations are spending more on affiliate marketing than they were two years ago, compared to only 7% who say they are now spending less.
-) On average, UK merchants involved in affiliate marketing drive 16% of their online sales via this channel.
-) Affiliate marketing is seen by merchants as the most cost effective channel for driving customer acquisition. The overwhelming majority of UK merchants (95%) say that it is either 'very cost effective' or 'quite cost effective'.
Contents
The report findings are divided into the following sections:
-) Merchant Profile
-) Affiliate marketing compared to other channels
-) Effectiveness and understanding
-) Barriers and perceptions
-) Budgets and spending
-) Resources
-) Communication with affiliates
-) Affiliate networks
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Affiliate Marketing Merchants Report (PDF)
