Econsultancy's Affiliate Marketing Buyer's Guide (2005) is perfect for any company looking to implement an affiliate strategy, or for anyone that needs to research affiliate networks in the UK.
The affiliate marketing guide is the second produced by Econsultancy, which first commissioned research into the sector in 2004.
Our market research suggests that the affiliate marketing sector will once again double in value, having grown to around £600m in 2004. We estimate sales delivered by affiliates will be worth as much as £1.35bn to merchants by the end of 2005.
The guide contains the usual mix of market research and sector growth forecasts, a SWOT analysis (to help you convince the boss), practical advice on how to choose a network, insight from key industry players, a vendor matrix to help you quickly shortlist affiliate partners, and 11 in-depth profiles of affiliate networks, so you can quickly get the inside track and kickstart your campaign.
The affiliate networks profiled are:
- - AffiliateFuture
- - Affiliate Window
- - Brand Conversions
- - Buy.at (Perfiliate Technologies)
- - Commission Junction
- - dgm
- - Online Media Group (OMG)
- - Paid On Results
- - Silvertap
- - TradeDoubler
- - Webgains
Download the free sample below which contains the full table of contents, introduction and market summary for the affiliate solution providers listed above.
The padlocked version underneath is the full 110-page guide, available for £79 or free to subscribers (you can subscribe for another £20 to access to all of our exclusive publications for one year).
[Editor's note: Please refer to our Affiliate Marketing Topic Page for more resources.]
