There is a newer version of this report available: Affiliate Marketing Buyer's Guide
Overview
Author: Linus Gregoriadis, Econsultancy
Pages: 167 pages
Structure: Market trends and issues, 17 network profiles
About this Guide
This buyer's guide is primarily aimed at merchants (i.e. advertisers) and publishers who are investigating the market for affiliate marketing, with profiles of 17 leading networks.
The guide also provides detail on the issues and trends affecting this £3 billion sector, as well as guidance about how to select the right network. Its focus is the UK market but most of the issues are of universal relevance.
Contents
Like all our buyer's guides, the report starts with a look at trends in the marketplace. It also contains our market valuation for 2007.
Trends in affiliate marketing, covered in this report, include:
- Blue chips and SMEs continue to invest as sector matures.
- Cashback sites gain ground while paid search affiliates decline.
- More merchants, networks and affiliates grasp the importance of communication.
- Agencies play increasingly important role in affiliate marketing.
The 17 networks profiled are:
Advertising.com, AffiliateFuture, Affiliate Marketing UK, Affiliate Window, affilinet UK, Brand Conversions, buy.at, Clash-Media, clixGalore, Commission Junction, dgmAffiliates, Online Media Group (OMG), Paid On Results, Stream:20, TradeDoubler, Webgains, Zanox.
You can download the free sample to see the full list of contents.
Who is this Guide for?
It is primarily aimed at merchants and affiliates, but should also be of interest to agencies, networks and others who are interested in affiliate marketing such as journalists and analysts.
Related Resources
We have also published a Business Case for Affiliate Marketing and a Request for Proposal (RFP) template document.
Featured suppliers
Advertising.com
AffiliateFuture
Affiliate Marketing UK
Brand Conversions
clixGalore
Commission Junction
How much does this report cost?
You can
for $249.However,
and you get total access to all our reports for as little as $299.As a Silver Member you get complete access to 700+ of our reports for a whole year. This includes all past reports and all the new ones we publish during the year.
For less than a dollar a day you get access to Econsultancy's multi award-winning reports, research and guides. You join our community of 80,000+ of the world's leading digital marketing and e-commerce practitioners. Read testimonials from other members to see how valuable they find Econsultancy as a resource to help them become smarter digital marketers.
Cheapest and fastest way to get this report:
Consider your options: Find out more about why you should join and all the Membership options »
SAMPLE: Affiliate Marketing Networks Buyer's Guide 2008
Affiliate Marketing Networks Buyer's Guide 2008
