Econsultancy econsultancy_xml This research, produced by Econsultancy and sponsored by specialist affiliate marketing agency <a href="http://www.ro-eye.co.uk/">R.O.EYE</a>, is based on a survey of more than 250 merchants and 150 agencies carried out in July 2008. <p> The report, which compares many of the findings with similar research carried out in 2007, shows that Affiliate Marketing is still a very cost effective channel for merchants. </p><p> However, it also reveals that budgets invested in affiliate activity and the average proportion of online sales derived from this channel have decreased over the last 12 months. </p><p> The <strong>report findings</strong> are divided into the following sections: </p><p> -) Budget and Sales <br /> </p><p> -) Resourcing, Agencies and Networks <br /> </p><p> -) Effectiveness and Measurement <br /> </p><p> -) Issues, Challenges and Trends <br /> </p><p> <strong>Highlights from the findings include:</strong> </p><p> -) The proportion of merchants saying that affiliate marketing drives high volume has decreased from 26% in 2007 to 15% in 2008. The average proportion of online sales credited to affiliate activity has decreased from 16% to 12% over the same time period.<br /> </p><p> -) A third of merchants (34%) say that five or fewer affiliates are driving 80% of their affiliate sales or sign-ups.<br /> </p><p> -) The most valuable affiliates - as a group - are SEO / content publishers, deemed to be driving a major contribution by 42% of merchants.<br /> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">This research, produced by Econsultancy and sponsored by specialist affiliate marketing agency <Link URL="http://www.ro-eye.co.uk/" Window="Self">R.O.EYE</Link>, is based on a survey of more than 250 merchants and 150 agencies carried out in July 2008. <Paragraph></Paragraph> The report, which compares many of the findings with similar research carried out in 2007, shows that Affiliate Marketing is still a very cost effective channel for merchants. <Paragraph></Paragraph> However, it also reveals that budgets invested in affiliate activity and the average proportion of online sales derived from this channel have decreased over the last 12 months. <Paragraph></Paragraph> The <Emphasis>report findings</Emphasis> are divided into the following sections: <Paragraph></Paragraph> -) Budget and Sales <LineBreak/> <Paragraph></Paragraph> -) Resourcing, Agencies and Networks <LineBreak/> <Paragraph></Paragraph> -) Effectiveness and Measurement <LineBreak/> <Paragraph></Paragraph> -) Issues, Challenges and Trends <LineBreak/> <Paragraph></Paragraph> <Emphasis>Highlights from the findings include:</Emphasis> <Paragraph></Paragraph> -) The proportion of merchants saying that affiliate marketing drives high volume has decreased from 26% in 2007 to 15% in 2008. The average proportion of online sales credited to affiliate activity has decreased from 16% to 12% over the same time period.<LineBreak/> <Paragraph></Paragraph> -) A third of merchants (34%) say that five or fewer affiliates are driving 80% of their affiliate sales or sign-ups.<LineBreak/> <Paragraph></Paragraph> -) The most valuable affiliates - as a group - are SEO / content publishers, deemed to be driving a major contribution by 42% of merchants.<LineBreak/> <Paragraph></Paragraph> <Paragraph></Paragraph></FormattedContent> 2008-08-11T00:00:00+01:00 1 <p>This research is based on a survey of 250 merchants and 150 agencies, containing unique data about the use of affiliate marketing, spending on this channel and its effectiveness. </p> This research is based on a survey of 250 merchants and 150 agencies, containing unique data about the use of affiliate marketing, spending on this channel and its effectiveness. false 701 affiliate-marketing-survey-report-2008 99581 Affiliate Marketing Survey Report 2008 1 12 false 2008-08-10T22:00:00+01:00 9 affiliate-marketing-survey-report-2008 2009-08-13T15:14:22+01:00