iConcertina econsultancy_xml [<strong>Editor's Note:</strong> view our updated <a href="http://www.e-consultancy.com/publications/charity-website-benchmarks-2007/">2007 Charity Website Benchmarks Report</a> for the most recent figures on UK charity websites.] <p> The internet is a <em>perfect </em>medium for fundraising: a real no-brainer. When it comes to charity marketing, online is an efficient way of reaching the masses. </p><p> The trouble is, <em>most charities aren't fully optimising their web potential</em>, so with the help of iConcertina, we decided to take a close look at the state of play, to help charities figure out where to go from here. </p><p> This <strong>Charity Website Benchmarks </strong>report analyses and evaluates 110 websites belonging to online charities in the UK, measuring them against a range of metrics such as<em> Usability, Accessibility, Communication, Transparency, Responsiveness and Integration</em>. </p><p> We selected these criteria (<em>and all the sub-criteria for each category</em>) on the basis of their applicability to charity websites, and on their added value in terms of productivity. We have summarised the benchmark criteria in the body of this report. <br /> • Usability – is the site easy to use? <br />• Accessibility – can everyone access the site? <br />• Communication – can users find what they need? <br />• Transparency – is the charity open with its information? <br /> • Responsiveness – are donations, legacies and volunteers encouraged? <br />• Integration – does the site support, and work in harmony with, the charity’s off-site and off-line communications? <br />• Housekeeping – does the charity own its domain, and put search engine optimisation (SEO) into practice? </p><p> Well worth a read if you operate a website for a charity, or are part of an internet marketing team that is focused on driving fundraising activities online. It is also useful for any agencies or consultants working in the charities sector. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">[<Emphasis>Editor's Note:</Emphasis> view our updated <Link URL="http://www.e-consultancy.com/publications/charity-website-benchmarks-2007/" Window="Self">2007 Charity Website Benchmarks Report</Link> for the most recent figures on UK charity websites.] <Paragraph></Paragraph> The internet is a <Quote>perfect </Quote>medium for fundraising: a real no-brainer. When it comes to charity marketing, online is an efficient way of reaching the masses. <Paragraph></Paragraph> The trouble is, <Quote>most charities aren't fully optimising their web potential</Quote>, so with the help of iConcertina, we decided to take a close look at the state of play, to help charities figure out where to go from here. <Paragraph></Paragraph> This <Emphasis>Charity Website Benchmarks </Emphasis>report analyses and evaluates 110 websites belonging to online charities in the UK, measuring them against a range of metrics such as<Quote> Usability, Accessibility, Communication, Transparency, Responsiveness and Integration</Quote>. <Paragraph></Paragraph> We selected these criteria (<Quote>and all the sub-criteria for each category</Quote>) on the basis of their applicability to charity websites, and on their added value in terms of productivity. We have summarised the benchmark criteria in the body of this report. <LineBreak/> • Usability – is the site easy to use? <LineBreak/>• Accessibility – can everyone access the site? <LineBreak/>• Communication – can users find what they need? <LineBreak/>• Transparency – is the charity open with its information? <LineBreak/> • Responsiveness – are donations, legacies and volunteers encouraged? <LineBreak/>• Integration – does the site support, and work in harmony with, the charity’s off-site and off-line communications? <LineBreak/>• Housekeeping – does the charity own its domain, and put search engine optimisation (SEO) into practice? <Paragraph></Paragraph> Well worth a read if you operate a website for a charity, or are part of an internet marketing team that is focused on driving fundraising activities online. It is also useful for any agencies or consultants working in the charities sector. <Paragraph></Paragraph></FormattedContent> 2006-07-18T00:00:00+01:00 1 <p>[Editor's Note: view our updated 2007 Charity Website Benchmarks Report for the most recent figures on UK charity websites.] http://www.e-consultancy.com/publications/charity-website-benchmarks-2007/ The internet is a perfect medium for fundrai...</p> <p>[Editor's Note: view our updated 2007 Charity Website Benchmarks Report for the most recent figures on UK charity websites.] http://www.e-consultancy.com/publications/charity-website-benchmarks-2007/ The internet is a perfect medium for fundrai...</p> false 189 charity-website-benchmarks 94267 Charity Website Benchmarks 2006 1 12 false 2006-07-18T00:00:00+01:00 11 charity-website-benchmarks-2006 2009-05-28T06:35:00+01:00