Econsultancy econsultancy_xml This <a href="http://www.doubleclick.com/">DoubleClick</a>-sponsored research is based on a survey of retailers and agencies carried out in August and September 2008, with the aim of understanding more about the use of comparison shopping engines. <p> On average, retailers get 10% of their online sales through the comparison shopping channel and 43% of merchants surveyed say that this proportion has increased in the past year. </p><p> The <strong>report findings</strong> are divided into the following sections: </p><p> -) Use of comparison shopping engines (CSEs) <br /> </p><p> -) Budget and spending <br /> </p><p> -) Measurement and tracking <br /> </p><p> -) Ratings of comparison engines <br /> </p><p> -) Optimising feeds <br /> </p><p> <strong>Highlights from the findings include:</strong> </p><p> -) Some 21% of retailers surveyed are not currently using any comparison engines to advertise their products on, while a further 16% use just one CSE.<br /> </p><p> -) Google Shopping / Google Base is the most commonly used comparison engine, utilised by 63% of surveyed retailers.<br /> </p><p> -) The majority of retailers (59%) are not using online marketplaces to sell their products.<br /> </p><p> -) Most retailers (74%) manage their CSE feeds in-house, whilst only 13% use specialist feed optimisation companies.<br /> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">This <Link URL="http://www.doubleclick.com/" Window="Self">DoubleClick</Link>-sponsored research is based on a survey of retailers and agencies carried out in August and September 2008, with the aim of understanding more about the use of comparison shopping engines. <Paragraph></Paragraph> On average, retailers get 10% of their online sales through the comparison shopping channel and 43% of merchants surveyed say that this proportion has increased in the past year. <Paragraph></Paragraph> The <Emphasis>report findings</Emphasis> are divided into the following sections: <Paragraph></Paragraph> -) Use of comparison shopping engines (CSEs) <LineBreak/> <Paragraph></Paragraph> -) Budget and spending <LineBreak/> <Paragraph></Paragraph> -) Measurement and tracking <LineBreak/> <Paragraph></Paragraph> -) Ratings of comparison engines <LineBreak/> <Paragraph></Paragraph> -) Optimising feeds <LineBreak/> <Paragraph></Paragraph> <Emphasis>Highlights from the findings include:</Emphasis> <Paragraph></Paragraph> -) Some 21% of retailers surveyed are not currently using any comparison engines to advertise their products on, while a further 16% use just one CSE.<LineBreak/> <Paragraph></Paragraph> -) Google Shopping / Google Base is the most commonly used comparison engine, utilised by 63% of surveyed retailers.<LineBreak/> <Paragraph></Paragraph> -) The majority of retailers (59%) are not using online marketplaces to sell their products.<LineBreak/> <Paragraph></Paragraph> -) Most retailers (74%) manage their CSE feeds in-house, whilst only 13% use specialist feed optimisation companies.<LineBreak/> <Paragraph></Paragraph> <Paragraph></Paragraph></FormattedContent> 2008-10-27T00:00:00+00:00 1 <p>This research is based on a survey of retailers and agencies about the use of comparison shopping engines (CSEs), their effectiveness and barriers to success. </p> This research is based on a survey of retailers and agencies about the use of comparison shopping engines (CSEs), their effectiveness and barriers to success. false 714 comparison-shopping-engines-survey-report-2008 99589 Comparison Shopping Engines Survey Report 2008 1 12 false 2008-10-27T00:00:00+00:00 9 comparison-shopping-engines-survey-report-2008 2009-08-13T15:14:21+01:00