Econsultancy econsultancy_xml This report, produced in association with <a href="http://www.lemondigital.com">Lemon Digital Production</a>, is aimed at agencies who are interested in the business case and challenges associated with outsourcing digital work. <p> This research is based on a survey of more than 50 agencies carried out in September 2008. </p><p> The <strong>report findings</strong> are divided into the following sections: </p><p> -) Type of digital work undertaken <br /> </p><p> -) Type of digital work outsourced <br /> </p><p> -) Motivation for outsourcing <br /> </p><p> -) Skills required <br /> </p><p> -) Services required <br /> </p><p> -) Use of freelancers and agencies <br /> </p><p> -) Ease of outsourcing services <br /> </p><p> -) Freelancers - on-site or off-site? <br /> </p><p> -) Location of external agencies <br /> </p><p> -) Method of communication <br /> </p><p> -) Factors influencing choice of outsourcing partners <br /> </p><p> -) Outsourcing within agency networks <br /> </p><p> -) White-labelling <br /> </p><p> -) Hourly rates - UK and overseas <br /> </p><p> <strong>Highlights from the findings include:</strong> </p><p> <em>-) Technical work is the type of work most likely to be outsourced, followed by creative, SEM and user experience work.<br /> </em></p><p><em> -) 42% of agencies said that the primary reason for undertaking outsourcing was because it is the "most cost-effective way to manage fluctuations in the work stream". </em></p><p><em> -) A coherent understanding of Flash is top of the list of requirements for agencies looking to outsource. </em></p><p><em> -) "Reliability" was cited as the most important criterion when choosing an outsourcing partner, followed by "quality" and then "cost". </em></p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">This report, produced in association with <Link URL="http://www.lemondigital.com" Window="Self">Lemon Digital Production</Link>, is aimed at agencies who are interested in the business case and challenges associated with outsourcing digital work. <Paragraph></Paragraph> This research is based on a survey of more than 50 agencies carried out in September 2008. <Paragraph></Paragraph> The <Emphasis>report findings</Emphasis> are divided into the following sections: <Paragraph></Paragraph> -) Type of digital work undertaken <LineBreak/> <Paragraph></Paragraph> -) Type of digital work outsourced <LineBreak/> <Paragraph></Paragraph> -) Motivation for outsourcing <LineBreak/> <Paragraph></Paragraph> -) Skills required <LineBreak/> <Paragraph></Paragraph> -) Services required <LineBreak/> <Paragraph></Paragraph> -) Use of freelancers and agencies <LineBreak/> <Paragraph></Paragraph> -) Ease of outsourcing services <LineBreak/> <Paragraph></Paragraph> -) Freelancers - on-site or off-site? <LineBreak/> <Paragraph></Paragraph> -) Location of external agencies <LineBreak/> <Paragraph></Paragraph> -) Method of communication <LineBreak/> <Paragraph></Paragraph> -) Factors influencing choice of outsourcing partners <LineBreak/> <Paragraph></Paragraph> -) Outsourcing within agency networks <LineBreak/> <Paragraph></Paragraph> -) White-labelling <LineBreak/> <Paragraph></Paragraph> -) Hourly rates - UK and overseas <LineBreak/> <Paragraph></Paragraph> <Emphasis>Highlights from the findings include:</Emphasis> <Paragraph></Paragraph> <Quote>-) Technical work is the type of work most likely to be outsourced, followed by creative, SEM and user experience work.<LineBreak/> <Paragraph></Paragraph> -) 42% of agencies said that the primary reason for undertaking outsourcing was because it is the "most cost-effective way to manage fluctuations in the work stream". <Paragraph></Paragraph> -) A coherent understanding of Flash is top of the list of requirements for agencies looking to outsource. <Paragraph></Paragraph> -) "Reliability" was cited as the most important criterion when choosing an outsourcing partner, followed by "quality" and then "cost". <Paragraph></Paragraph></Quote> </FormattedContent> 2008-12-02T00:00:00+00:00 1 <p>This report, produced in association with Lemon Digital Production, is aimed at agencies who are interested in the business case and challenges associated with outsourcing digital work.</p> This report, produced in association with Lemon Digital Production, is aimed at agencies who are interested in the business case and challenges associated with outsourcing digital work. false 756 digital-outsourcing-survey-report 99632 Digital Outsourcing Survey Report 1 12 false 2008-12-02T00:00:00+00:00 9 digital-outsourcing-survey-report 2009-08-13T15:14:23+01:00