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  <author>Econsultancy</author>
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  <body-uk-formatted>This free, 12-page briefing contains a write-up of an Econsultancy roundtable on Email Marketing held in autumn 2008 (registration required). 
&lt;p&gt;
The document contains the following:
&lt;/p&gt;&lt;p&gt;
-) Overview of UK market (including market valuation and trends)
&lt;br /&gt; 
 -) A summary of the key points emerging from the discussion
&lt;br /&gt; 
-) New statistics
&lt;br /&gt; 
-) Useful resources
&lt;/p&gt;&lt;p&gt;
Topics discussed included: 
&lt;/p&gt;&lt;p&gt;
&lt;em&gt;
-) Best practice
&lt;br /&gt; 
-) Segmentation
&lt;br /&gt; 
-) Deliverability
&lt;br /&gt; 
-) Measurement
&lt;br /&gt; 
-) Budgeting&lt;/em&gt;
&lt;br /&gt;
&lt;/p&gt;&lt;p&gt;
Attendees included representatives from the following organisations: Experian CheetahMail, Lebhar-Friedman, Evolving Media, Vodafone, Shell, Post Office, Mars Drinks, VFC (North Face), Legal and General, GE, IPC, RedEye, QVC, RS Components, BBC, Investec.&lt;/p&gt;</body-uk-formatted>
  <body-uk-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;This free, 12-page briefing contains a write-up of an Econsultancy roundtable on Email Marketing held in autumn 2008 (registration required). 
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The document contains the following:
&lt;Paragraph&gt;&lt;/Paragraph&gt;
-) Overview of UK market (including market valuation and trends)
&lt;LineBreak/&gt; 
 -) A summary of the key points emerging from the discussion
&lt;LineBreak/&gt; 
-) New statistics
&lt;LineBreak/&gt; 
-) Useful resources
&lt;Paragraph&gt;&lt;/Paragraph&gt;
Topics discussed included: 
&lt;Paragraph&gt;&lt;/Paragraph&gt;
&lt;Quote&gt;
-) Best practice
&lt;LineBreak/&gt; 
-) Segmentation
&lt;LineBreak/&gt; 
-) Deliverability
&lt;LineBreak/&gt; 
-) Measurement
&lt;LineBreak/&gt; 
-) Budgeting&lt;/Quote&gt;
&lt;LineBreak/&gt;
&lt;Paragraph&gt;&lt;/Paragraph&gt;
Attendees included representatives from the following organisations: Experian CheetahMail, Lebhar-Friedman, Evolving Media, Vodafone, Shell, Post Office, Mars Drinks, VFC (North Face), Legal and General, GE, IPC, RedEye, QVC, RS Components, BBC, Investec.&lt;/FormattedContent&gt;</body-uk-unformatted>
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  <created-at type="datetime">2008-11-11T00:00:00+00:00</created-at>
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  <extract-formatted>&lt;p&gt;A free 12-page briefing about email marketing based on an Econsultancy roundtable. The document contains an overview of the UK market and outlines key industry trends. &lt;/p&gt;</extract-formatted>
  <extract-unformatted>A free 12-page briefing about email marketing based on an Econsultancy roundtable. The document contains an overview of the UK market and outlines key industry trends. </extract-unformatted>
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  <published-at type="datetime">2008-11-11T00:00:00+00:00</published-at>
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  <updated-at type="datetime">2009-08-13T15:14:13+01:00</updated-at>
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