Econsultancy

html

<p> </p> <div style=""> <div style=""> <div style=""> <h2 style="font-size: 1.5em;">Overview</h2> <p><strong>Author:</strong> Linus Gregoriadis and Aliya Zaidi, Econsultancy<br /><strong>Pages:</strong> 196 pages<br /><strong>Structure:</strong> Market trends and issues, 24 supplier profiles </p> <h2 style="font-size: 1.5em;">About this Guide</h2> <p>This buyer's guide is aimed at those who are investigating the market for <strong>email marketing platforms</strong>, with profiles of 24 leading suppliers. The 196-page guide, which has a UK focus, provides details on the issues and trends affecting this sector, as well as information about best practice and tips for choosing a suitable supplier.</p> <p><strong>Contents</strong></p> <p>Like all our buyer's guides, the report starts with a <em>market valuation</em> and a look at <em>trends in the marketplace</em>, as well as an assessment of this sector's <em>strengths, weaknesses, opportunities and threats.</em></p><p><strong>Trends in this sector include:</strong> </p> <ul> <li>Email service providers reap benefits of focus on channels driving return on investment</li> <li>Segmentation and behavioural targeting become established as best practice</li> <li>Marketers attempt to connect email with social media</li> <li>Lack of strategy holds back email marketers</li> </ul> <div>The report contains profiles of the following vendors:<strong> </strong></div> <div><strong><br /></strong></div> <div><strong>Adestra, Communicator Corp, CommuniGator, Database Group, dotMailer, eCircle, e-Dialog, Emailcenter, Emailvision, Epsilon, ExactTarget, Experian CheetahMail, Lyris, MailPerformance, Mailtrack, Newsweaver, Pure360, RedEye, Responsys, Shift Click, Silverpop, smartFOCUS, SpinnakerPro, StrongMail. </strong></div> <div><strong><br /></strong></div> <p><strong>Who is This Guide For?</strong></p> <p>It is primarily aimed at organisations who are looking for an email service provider or reviewing their existing capability. It is also relevant for others, including vendors and analysts, who want to research this market.</p> <p><strong>Download a copy of the report to learn more.</strong></p> <p>A<strong> free sample</strong> is available for those who want more detail about what is in the report.</p> </div> <p> </p> </div> </div>

<p><span style="font-family: 'Times New Roman'; font-size: 16px; "> </span></p> <div style="color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 10px; margin-top: 8px; margin-right: 8px; margin-bottom: 8px; margin-left: 8px; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; "> <div style="color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 10px; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; margin: 8px;"> <div style="color: #000000; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 10px; margin-top: 8px; margin-right: 8px; margin-bottom: 8px; margin-left: 8px; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: #ffffff; background-position: initial initial; "> <h2 style="font-size: 1.5em; ">Overview</h2> <p><strong>Author:</strong> Linus Gregoriadis and Aliya Zaidi, Econsultancy<br /><strong>Pages:</strong> 196 pages<br /><strong>Structure:</strong> Market trends and issues, 24 supplier profiles </p> <h2 style="font-size: 1.5em; ">About this Guide</h2> <p>This buyer's guide is aimed at those who are investigating the market for <strong>email marketing platforms</strong>, with profiles of 24 leading suppliers. The 196-page guide, which has a UK focus, provides details on the issues and trends affecting this sector, as well as information about best practice and tips for choosing a suitable supplier.</p> <p><span style="font-size: 15px; font-weight: bold; ">Contents</span></p> <p>Like all our buyer's guides, the report starts with a <em>market valuation</em> and a look at <em>trends in the marketplace</em>, as well as an assessment of this sector's <em>strengths, weaknesses, opportunities and threats.</em><br /><br /><strong>Trends in this sector include:</strong> </p> <ul> <li>Email service providers reap benefits of focus on channels driving return on investment</li> <li>Segmentation and behavioural targeting become established as best practice</li> <li>Marketers attempt to connect email with social media</li> <li>Lack of strategy holds back email marketers</li> </ul> <div>The report contains profiles of the following vendors:<strong> </strong></div> <div><strong><br /></strong></div> <div><strong>Adestra, Communicator Corp, CommuniGator, Database Group, dotMailer, eCircle, e-Dialog, Emailcenter, Emailvision, Epsilon, ExactTarget, Experian CheetahMail, Lyris, MailPerformance, Mailtrack, Newsweaver, Pure360, RedEye, Responsys, Shift Click, Silverpop, smartFOCUS, SpinnakerPro, StrongMail. </strong></div> <div><strong><br /></strong></div> <p><span style="font-size: 15px; font-weight: bold;">Who is This Guide For?</span></p> <p>It is primarily aimed at organisations who are looking for an email service provider or reviewing their existing capability. It is also relevant for others, including vendors and analysts, who want to research this market.</p> <p><strong>Download a copy of the report to learn more.</strong></p> <p>A<strong> free sample</strong> is available for those who want more detail about what is in the report.</p> </div> <p> </p> </div> </div>

2009-09-16T12:48:42+01:00

<p>An invaluable resource for those investigating the market for email marketing platforms, with profiles of 24 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful email campaigns.</p>

<p>An invaluable resource for those investigating the market for email marketing platforms, with profiles of 24 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful email campaigns.</p>

false 1081

4656

Email Marketing Platforms Buyer's Guide

706

false

2009-09-18T09:26:00+01:00

email-marketing-buyers-guide

2009-09-18T12:03:38+01:00