You've heard about SMS-TV? The 'red button'? Voting for Big Brother and the like...?

This 40-page report commissioned by BT agilemedia, and written by Steelside and e-consultancy, looks at what the main UK broadcasters will be doing with interactivity over the coming two years. It answers questions such as:

  • Where is the pain now?
  • Where is the money to be made?
  • What is the interactive value chain?
  • What is happening in the broadcast market?
  • What are the interactive strategies of the main broadcasters?
  • What case studies are there?
  • What are the opportunities for providers of interactive and telephony services?

Download the free sample below to see the full Table of Contents and Executive Summary.