Ken McGaffin and Archie Binnie econsultancy_xml <p> An excellent 33 page white paper on how you create an effective linking strategy to promote your web site. This paper, written by Ken McGaffin and Archie Binnie, and kindly sponsored by mcgaffin.com, gives a non-nonsense and practical guide to increasing the flow of valuable traffic to your site by following a sound linking strategy. </p> <p> We expect linking to become an increasingly valued part of the overall (e-)marketing mix, so recommend you read this paper and follow up via the many further resources suggested in it. You can also find out more about linking at the accompanying web site at <a>http://www.linkingmatters.com</a> </p> <p>The contents are as follows:</p> 1. Introduction <br /> 2. Why Linking is Important <br /> 3. What is a linking strategy? <br /> 4. Some Linking Myths<br /> 5. Step-by-Step Linking Strategy - Part One<br /> 6. Step-by-Step Linking Strategy - Part Two <br /> 7. Step-by-Step Linking Strategy - Part Three<br /> 8. Calculating ROI<br /> 9. Web References <br /> 10. Our Linking Strategy<br /> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"><Paragraph> An excellent 33 page white paper on how you create an effective linking strategy to promote your web site. This paper, written by Ken McGaffin and Archie Binnie, and kindly sponsored by mcgaffin.com, gives a non-nonsense and practical guide to increasing the flow of valuable traffic to your site by following a sound linking strategy. </Paragraph> <Paragraph> We expect linking to become an increasingly valued part of the overall (e-)marketing mix, so recommend you read this paper and follow up via the many further resources suggested in it. You can also find out more about linking at the accompanying web site at <Link Url="http://www.linkingmatters.com">http://www.linkingmatters.com</Link> </Paragraph> <Paragraph>The contents are as follows:</Paragraph> 1. Introduction <LineBreak/> 2. Why Linking is Important <LineBreak/> 3. What is a linking strategy? <LineBreak/> 4. Some Linking Myths<LineBreak/> 5. Step-by-Step Linking Strategy - Part One<LineBreak/> 6. Step-by-Step Linking Strategy - Part Two <LineBreak/> 7. Step-by-Step Linking Strategy - Part Three<LineBreak/> 8. Calculating ROI<LineBreak/> 9. Web References <LineBreak/> 10. Our Linking Strategy<LineBreak/></FormattedContent> 2003-01-01T00:00:00+00:00 1 <p>An excellent 33 page white paper on how you create an effective linking strategy to promote your web site. This paper, written by Ken McGaffin and Archie Binnie, and kindly sponsored by mcgaffin.com, gives a non-nonsense and practical guide to inc...</p> <p>An excellent 33 page white paper on how you create an effective linking strategy to promote your web site. This paper, written by Ken McGaffin and Archie Binnie, and kindly sponsored by mcgaffin.com, gives a non-nonsense and practical guide to inc...</p> false 10 linking_matters 730 Linking Matters: How To Create An Effective Linking Strategy To Promote Your Web Site 1 10 true 2003-01-01T00:00:00+00:00 11 linking-matters-how-to-create-an-effective-linking-strategy-to-promote-your-web-site 2009-05-28T06:34:32+01:00