Dr Dave Chaffey econsultancy_xml As the importance of digital media in influencing and supporting purchase increases, companies face many new management challenges to integrate E-commerce and digital marketing into their marketing activities. <p> This interview and survey-based research report assesses for a range of medium to large UK organisations: </p><ul> <li>Common issues and challenges faced by managers responsible for digital marketing</li> <li>Different strategies and best practice approaches to meet these challenges</li> <li>Practical solutions to these challenges</li> <li>A typical stage model of development in E-commerce capability</li> </ul> Two signifcant outputs included in the full report are: <ul> <li>A 5 stage capability maturity model for E-commerce has been defined which enables organisations to benchmark their E-commerce capability with other organisations</li> <li>20 best practice recommendations have been identified with detailed checklists of approaches to consider</li> </ul> Other key questions answered include: <ul> <li>How important is E-commerce as a channel now, and in 5 years?</li> <li>What is the potential for capability improvements?</li> <li>How is E-commerce organisationally located and controlled?</li> <li>How should you structure an digital marketing team?</li> <li>How do companies plan for E-commerce?</li> <li>What are the biggest challenges facing E-commerce managers?</li> <li>How much do companies spend on E-commerce as a % of their marcomms budgets?</li> </ul> Download the free sample below for a full table of contents and further details on the research and report. <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">As the importance of digital media in influencing and supporting purchase increases, companies face many new management challenges to integrate E-commerce and digital marketing into their marketing activities. <Paragraph></Paragraph> This interview and survey-based research report assesses for a range of medium to large UK organisations: <List> <ListItem>Common issues and challenges faced by managers responsible for digital marketing</ListItem> <ListItem>Different strategies and best practice approaches to meet these challenges</ListItem> <ListItem>Practical solutions to these challenges</ListItem> <ListItem>A typical stage model of development in E-commerce capability</ListItem> </List> Two signifcant outputs included in the full report are: <List> <ListItem>A 5 stage capability maturity model for E-commerce has been defined which enables organisations to benchmark their E-commerce capability with other organisations</ListItem> <ListItem>20 best practice recommendations have been identified with detailed checklists of approaches to consider</ListItem> </List> Other key questions answered include: <List> <ListItem>How important is E-commerce as a channel now, and in 5 years?</ListItem> <ListItem>What is the potential for capability improvements?</ListItem> <ListItem>How is E-commerce organisationally located and controlled?</ListItem> <ListItem>How should you structure an digital marketing team?</ListItem> <ListItem>How do companies plan for E-commerce?</ListItem> <ListItem>What are the biggest challenges facing E-commerce managers?</ListItem> <ListItem>How much do companies spend on E-commerce as a % of their marcomms budgets?</ListItem> </List> Download the free sample below for a full table of contents and further details on the research and report. </FormattedContent> 2005-06-07T00:00:00+01:00 1 <p>(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation. </p> (NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation. false 78 managing-ecommerce-team 91568 Managing an E-commerce Team: Integrating Digital Marketing into your Organisation 1 12 false 2005-06-07T00:00:00+01:00 11 managing-an-e-commerce-team-integrating-digital-marketing-into-your-organisation 2009-08-13T15:14:15+01:00