Econsultancy econsultancy_xml <h2>Overview</h2> <p> <strong>Author:</strong> Richard Maven and Linus Gregoriadis, Econsultancy<br /> <strong>Pages:</strong> 112 pages<br /> <strong>Structure:</strong> Market trends and issues, 11 vendor profiles <br /> </p><h2>About this Guide</h2> <p> This buyer's guide is aimed at both publishers and advertisers who are investigating the market for <strong>ad serving platforms</strong>, with profiles of 11 leading suppliers. </p><p> The guide also provides detail on the issues and trends affecting this sector, as well as guidance about how to select the right technology platform. </p> <h2>Contents</h2> <p> Like all our buyer's guides, the report starts with a look at <em>trends in the marketplace</em>. </p><p> <strong>Trends in the ad serving market, covered in this report, include:</strong> </p><p> <em>- Strength of online advertising market drives demand for ad serving technology.</em> <br /> <em>- Acquisitions increase potential for integrated solutions, but sector consolidation raises concerns about data privacy and effect on competition.</em> <br /> <em>- Behavioural targeting enables publishers to optimise inventory.</em> <br /> <em>- Advertisers continue to push for improved measurement and planning tools.</em> <br /> <em>- Publishers seek enhanced optimisation functionality.</em> <br /> </p><p> <strong>The 11 suppliers profiled are:</strong> </p><p> 24-7 Real Media, Adify, ADTECH, Atlas, DoubleClick, Facilitate Digital, Mediaplex, OpenX, PositiveFeedback, RedEye, TradeDoubler. </p><p> You can download the free sample to see the full list of contents. </p><h2>Who is this Guide for?</h2> <p> It is primarily aimed at publishers, agencies and advertisers who are looking for an ad serving platform or reviewing their existing capability. It is also relevant for others, including vendors and analysts, who want to research this market. </p><h2>Related Resources</h2><p> We have also published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide 2009</a>. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"><Subhead>Overview</Subhead> <Paragraph></Paragraph> <Emphasis>Author:</Emphasis> Richard Maven and Linus Gregoriadis, Econsultancy<LineBreak/> <Emphasis>Pages:</Emphasis> 112 pages<LineBreak/> <Emphasis>Structure:</Emphasis> Market trends and issues, 11 vendor profiles <LineBreak/> <Paragraph></Paragraph> <Subhead>About this Guide</Subhead> <Paragraph></Paragraph> <Paragraph> This buyer's guide is aimed at both publishers and advertisers who are investigating the market for <Emphasis>ad serving platforms</Emphasis>, with profiles of 11 leading suppliers. <Paragraph></Paragraph> The guide also provides detail on the issues and trends affecting this sector, as well as guidance about how to select the right technology platform. <Paragraph></Paragraph> </Paragraph> <Paragraph></Paragraph> <Subhead>Contents</Subhead> <Paragraph></Paragraph> Like all our buyer's guides, the report starts with a look at <Quote>trends in the marketplace</Quote>. <Paragraph></Paragraph> <Emphasis>Trends in the ad serving market, covered in this report, include:</Emphasis> <Paragraph></Paragraph> <Quote>- Strength of online advertising market drives demand for ad serving technology.</Quote> <LineBreak/> <Quote>- Acquisitions increase potential for integrated solutions, but sector consolidation raises concerns about data privacy and effect on competition.</Quote> <LineBreak/> <Quote>- Behavioural targeting enables publishers to optimise inventory.</Quote> <LineBreak/> <Quote>- Advertisers continue to push for improved measurement and planning tools.</Quote> <LineBreak/> <Quote>- Publishers seek enhanced optimisation functionality.</Quote> <LineBreak/> <Paragraph></Paragraph> <Emphasis>The 11 suppliers profiled are:</Emphasis> <Paragraph></Paragraph> 24-7 Real Media, Adify, ADTECH, Atlas, DoubleClick, Facilitate Digital, Mediaplex, OpenX, PositiveFeedback, RedEye, TradeDoubler. <Paragraph></Paragraph> You can download the free sample to see the full list of contents. <Paragraph></Paragraph> <Subhead>Who is this Guide for?</Subhead> <Paragraph></Paragraph> It is primarily aimed at publishers, agencies and advertisers who are looking for an ad serving platform or reviewing their existing capability. It is also relevant for others, including vendors and analysts, who want to research this market. <Paragraph></Paragraph> <Subhead>Related Resources</Subhead><Paragraph></Paragraph> We have also published an <Link URL="http://econsultancy.com/reports/online-advertising-networks-buyers-guide" Window="Self">Online Advertising Networks Buyer's Guide 2009</Link>. </FormattedContent> <p><a href="../../../reports/online-advertising-networks-buyers-guide"><br /></a></p> <p><a href="../../../reports/online-advertising-networks-buyers-guide"><br /></a></p> 2008-01-08T00:00:00+00:00 1 <p>This guide contains profiles of 11 online ad serving platforms. The report covers market trends and tips and pitfalls for buyers. Particularly relevant for publishers and advertisers who are investigating this market. </p> This guide contains profiles of 11 online ad serving platforms. The report covers market trends and tips and pitfalls for buyers. Particularly relevant for publishers and advertisers who are investigating this market. false 521 4261 ad-serving-buyers-guide-2008 96023 Online Ad Serving Buyer's Guide 2008 1 12 false 2008-01-08T00:00:00+00:00 15 online-ad-serving-buyer-s-guide-2008 2009-08-13T15:14:22+01:00