Overview
Author: Graham Charlton, Jake Hird, Linus Gregoriadis, Econsultancy
Pages: 156 pages
Structure: Market trends and issues, 23 network profiles
About this Guide
This buyer's guide is aimed at those who are investigating the market for online advertising networks, with profiles of 23 leading networks.
The comprehensive report is particularly relevant for publishers, advertisers and media agencies who are interested generally in online display advertising and, more specifically, the networks within this particular sector.
Contents
Like all our Buyer's Guides, this report includes a valuation of the ad networks sector, a SWOT analysis and examines trends in the marketplace as well as giving guidance about how to select the most appropriate network or networks.
Trends in the ad networks market, covered in this report, include:
- Ad spend slows down in the recession
- Greater focus on ROI and measurement
- Consolidation of ad networks continues
- Greater use of video advertising
- Innovative ad formats developed to engage consumers
- Networks use technology and data to increase efficiency
The 23 networks profiled are:
24/7 Real Media, Ad2One, Adconion Media Group, Addvantage Media, AdLINK Media Group, ad pepper media, Casale Media, Consilium Media, Eyeconomy, Fox Networks, Indoor Media, Media Initiatives Group, Microsoft Media Network, Oridian, OTP Media, Platform-A, Specific Media, TradeDoubler, Unanimis, Utarget.Fox, ValueClick, VideoEgg, Yahoo! Network
Who is this Guide for?
It is primarily aimed at publishers, agencies and advertisers who are interested in ad networks. It is also relevant for many others, such as the networks themselves, journalists, analysts or anyone who wants to research this particular market.
Featured suppliers
24/7 Real Media
Ad2One
Addvantage Media
ad pepper media
Casale Media
Consilium Media
Eyeconomy
Fox Networks
Indoor Media
Media Initiatives Group
OTP Media
Unanimis
Utarget.Fox
VideoEgg
Yahoo! Network
How much does this report cost?
You can
for $249.However,
and you get total access to all our reports for as little as $299.As a Silver Member you get complete access to 700+ of our reports for a whole year. This includes all past reports and all the new ones we publish during the year.
For less than a dollar a day you get access to Econsultancy's multi award-winning reports, research and guides. You join our community of 80,000+ of the world's leading digital marketing and e-commerce practitioners. Read testimonials from other members to see how valuable they find Econsultancy as a resource to help them become smarter digital marketers.
Cheapest and fastest way to get this report:
Consider your options: Find out more about why you should join and all the Membership options »
SAMPLE: Online Advertising Networks Buyer's Guide 2009
Online Advertising Networks Buyer's Guide 2009
