Econsultancy
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<h3>About this report</h3>
<p>The Online Advertisers Survey Report, produced in association with internet advertising infrastructure company the <strong>Rubicon Project</strong>, is a useful overview of the online display advertising environment from the perspective of direct advertisers and agencies.<br /></p>
<p>It contains information about spending trends, the use of ad networks, types of targeting and the relative effectiveness of different ad formats. </p>
<p>The research is based on a survey of more than 600 digital marketers, including publishers, agencies, direct advertisers and networks.</p>
<p>The research has been backed by the <strong>AOP</strong>, the <strong>EIAA </strong>and the <strong>IAB </strong>UK. </p>
<p>The <strong>Online Publishers Survey Report</strong> (the second part of this research) will be released in early October 2009. </p>
<p>The <strong>Online Advertisers Survey Report is divided into the following sections: </strong></p>
<ul>
<li>Online advertising: buying and spending</li>
<li>Use of online advertising networks and exchanges</li>
<li>Effectiveness of online display advertising</li>
</ul>
<p>The <strong>report highlights</strong> include: </p>
<ul>
<li>57% of advertisers say that spending on online display advertising has gone up in the last year. </li>
<li>On average, advertisers say that just over a fifth (22%) of online display advertising is purely about branding. </li>
<li>There is a trend towards increased use of online advertising networks.</li>
<li>Almost half of advertisers (46%) say they are working with more networks than a year ago</li>
<li>Advertisers regard the audience (55%) as the most important criterion for judging an online ad network</li>
</ul>
<div><strong>
<div>
<div><strong>Download a copy of the report to learn more.</strong></div>
<div><strong><br /></strong></div>
<div><strong>A <strong>free</strong> sample is available for those who want more detail about what is in the report.</strong></div>
</div>
</strong></div>
<h3>About this report</h3>
<p><span style="font-size: 10px; font-weight: normal;">The </span><span style="font-size: 10px;">Online Advertisers Survey Report</span><span style="font-size: 10px; font-weight: normal;">, produced in association with internet advertising infrastructure company </span><span style="font-size: 10px;">the <strong>Rubicon Project</strong></span><span style="font-size: 10px; font-weight: normal;">, is a useful overview of the online display advertising environment from the perspective of direct advertisers and agencies.<br /></span></p>
<p><span style="font-size: 10px; font-weight: normal;">It contains information about spending trends, the use of ad networks, types of targeting and the relative effectiveness of different ad formats. </span></p>
<p>The research is based on a survey of more than 600 digital marketers, including publishers, agencies, direct advertisers and networks.</p>
<p><span style="font-size: 10px; font-weight: normal;">The research has been backed by the </span><span style="font-size: 10px; font-weight: normal;"><strong>AOP</strong></span><span style="font-size: 10px; font-weight: normal;">, the </span><span style="font-size: 10px; font-weight: normal;"><strong>EIAA </strong></span><span style="font-size: 10px; font-weight: normal;">and the </span><span style="font-size: 10px; font-weight: normal;"><strong>IAB </strong></span><span style="font-size: 10px; font-weight: normal;">UK. </span></p>
<p>The <strong>Online Publishers Survey Report</strong> (the second part of this research) will be released in early October 2009. </p>
<p><span style="font-size: 10px; font-weight: normal;">The <span style="font-weight: bold;">Online Advertisers Survey Report <span style="font-weight: normal;">is divided into the following sections: </span></span></span></p>
<ul>
<li>Online advertising: buying and spending</li>
<li>Use of online advertising networks and exchanges</li>
<li>Effectiveness of online display advertising</li>
</ul>
<p>The <strong>report highlights</strong> include: </p>
<ul>
<li>57% of advertisers say that spending on online display advertising has gone up in the last year. </li>
<li>On average, advertisers say that just over a fifth (22%) of online display advertising is purely about branding. </li>
<li>There is a trend towards increased use of online advertising networks.</li>
<li>Almost half of advertisers (46%) say they are working with more networks than a year ago</li>
<li>Advertisers regard the audience (55%) as the most important criterion for judging an online ad network</li>
</ul>
<div><strong><span style="font-weight: normal;">
<div>
<div><span style="font-weight: bold;">Download a copy of the report to learn more.</span></div>
<div><span style="font-weight: bold;"><br /></span></div>
<div><span style="font-weight: bold;">A <strong>free</strong> sample is available for those who want more detail about what is in the report.</span></div>
</div>
</span></strong></div>
2009-09-21T12:27:02+01:00
1
<p>The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and the relative effectiveness of different ad formats.</p>
<p>The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and the relative effectiveness of different ad formats.</p>
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2009-09-21T11:00:00+01:00
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2009-09-24T09:17:10+01:00