Econsultancy econsultancy_xml Editor's note: the <a href="http://www.e-consultancy.com/publications/online-lead-generation-2008/">2008 Online Lead Generation (B2C) Report </a>has now been published. <p> The internet is revolutionising the way that many companies are generating leads for their products and services. </p><p> Surprisingly, there has been very little research around <strong>Online Lead Generation</strong> even though it is emerging as a key sales and marketing activity. </p><p> This research report, sponsored by online lead generation specialist <a href="http://www.clash-media.co.uk">Clash-Media</a>, aims to shed more light on this area with a particular focus on B2C. </p><p> The 32-page report is based on an online survey of more than 400 marketers in January and February 2007. </p><p> The <strong>report findings</strong> are divided into the following sections: </p><p> -) What is online lead generation? <br /> </p><p> -) How companies generate consumer leads (offline and online) <br /> </p><p> -) Lead generation budgets <br /> </p><p> -) Online aggregators </p><p> Highlights from the findings include: </p><p> -) 82% of online marketers see online lead generation as a growth area. <br /> </p><p> -) 64% of online marketers see online lead generation as its own distinct area of online marketing.<br /> </p><p> -) Three-quarters of respondents (74%) working for multi-channel organisations said that their companies are generating leads online with the intention of converting them offline.<br /> </p><p> -) Only 44% of marketers say that their organisations are effectively exploiting online lead generation as a way of growing their B2C business.<br /> </p><p> <strong>Download a copy of the report (below) to learn more</strong>. </p><p> A free sample is available. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">Editor's note: the <Link URL="http://www.e-consultancy.com/publications/online-lead-generation-2008/" Window="Self">2008 Online Lead Generation (B2C) Report </Link>has now been published. <Paragraph></Paragraph> The internet is revolutionising the way that many companies are generating leads for their products and services. <Paragraph></Paragraph> Surprisingly, there has been very little research around <Emphasis>Online Lead Generation</Emphasis> even though it is emerging as a key sales and marketing activity. <Paragraph></Paragraph> This research report, sponsored by online lead generation specialist <Link URL="http://www.clash-media.co.uk" Window="Self">Clash-Media</Link>, aims to shed more light on this area with a particular focus on B2C. <Paragraph></Paragraph> The 32-page report is based on an online survey of more than 400 marketers in January and February 2007. <Paragraph></Paragraph> The <Emphasis>report findings</Emphasis> are divided into the following sections: <Paragraph></Paragraph> -) What is online lead generation? <LineBreak/> <Paragraph></Paragraph> -) How companies generate consumer leads (offline and online) <LineBreak/> <Paragraph></Paragraph> -) Lead generation budgets <LineBreak/> <Paragraph></Paragraph> -) Online aggregators <Paragraph></Paragraph> Highlights from the findings include: <Paragraph></Paragraph> -) 82% of online marketers see online lead generation as a growth area. <LineBreak/> <Paragraph></Paragraph> -) 64% of online marketers see online lead generation as its own distinct area of online marketing.<LineBreak/> <Paragraph></Paragraph> -) Three-quarters of respondents (74%) working for multi-channel organisations said that their companies are generating leads online with the intention of converting them offline.<LineBreak/> <Paragraph></Paragraph> -) Only 44% of marketers say that their organisations are effectively exploiting online lead generation as a way of growing their B2C business.<LineBreak/> <Paragraph></Paragraph> <Emphasis>Download a copy of the report (below) to learn more</Emphasis>. <Paragraph></Paragraph> A free sample is available. </FormattedContent> 2007-03-19T00:00:00+00:00 1 <p>Editor's note: the 2008 Online Lead Generation (B2C) Report has now been published. http://www.e-consultancy.com/publications/online-lead-generation-2008/ The internet is revolutionising the way that many companies are generating leads for thei...</p> <p>Editor's note: the 2008 Online Lead Generation (B2C) Report has now been published. http://www.e-consultancy.com/publications/online-lead-generation-2008/ The internet is revolutionising the way that many companies are generating leads for thei...</p> false 270 online-lead-generation 95760 Online Lead Generation Report (B2C) 2007 1 12 false 2007-03-19T00:00:00+00:00 9 online-lead-generation-report-b2c 2009-07-23T10:44:34+01:00