Econsultancy

html

<p>The Online Lead Generation Report (B2C), produced in association with lead generation specialist <a href="http://econsultancy.com/directories/suppliers/clash-media">Clash-Media</a>, is a detailed overview of how companies are using the internet to generate leads for their consumer-focused businesses. The report contains insight into budgets for online lead generation, perceived benefits, and the use of online and offline channels to generate consumer leads ... plus much more. </p> <p>The 48-page report is based on a survey of more than 600 client-side and agency-side respondents, and follows similar studies carried out in 2007 and 2008, also sponsored by Clash-Media. </p> <p>The <strong>report findings</strong> are divided into the following sections: </p> <ul> <li>Growth and importance of online lead generation</li> <li>How companies generate online leads</li> <li>Lead generation budgets</li> <li>Effectiveness and measurement</li> <li>Online lead generation in international markets</li> </ul> <div><br /></div> <div><strong>Report highlights</strong> include: </div> <div> <ul> <li>Two thirds of company respondents (65%) say that their use of online lead generation has increased in the last year, compared to only 11% who say that it has decreased. </li> <li>The majority of client-side respondents see cost effectiveness (72%) and the ability to target (60%) as benefits of online generation.</li> <li>Despite the recession, there are still more companies (53%) who, in the last year, have increased their overall marketing budget rather than decreased it. </li> <li>There is a continued trend towards decreased use of offline channels for generating consumer leads. </li> </ul> <div> <div><br /></div> <div><strong>Download a copy of the report to learn more.</strong></div> <div><br /></div> <div>A<strong> free sample</strong> is available for those who want more detail about what is in the report.</div> </div> </div>

<p>The Online Lead Generation Report (B2C), produced in association with lead generation specialist <a href="http://econsultancy.com/directories/suppliers/clash-media">Clash-Media</a>, is a detailed overview of how companies are using the internet to generate leads for their consumer-focused businesses. The report contains insight into budgets for online lead generation, perceived benefits, and the use of online and offline channels to generate consumer leads ... plus much more. </p> <p>The 48-page report is based on a survey of more than 600 client-side and agency-side respondents, and follows similar studies carried out in 2007 and 2008, also sponsored by Clash-Media. </p> <p>The <strong>report findings</strong> are divided into the following sections: </p> <ul> <li>Growth and importance of online lead generation</li> <li>How companies generate online leads</li> <li>Lead generation budgets</li> <li>Effectiveness and measurement</li> <li>Online lead generation in international markets</li> </ul> <div><br /></div> <div><strong>Report highlights</strong> include: </div> <div> <ul> <li>Two thirds of company respondents (65%) say that their use of online lead generation has increased in the last year, compared to only 11% who say that it has decreased. </li> <li>The majority of client-side respondents see cost effectiveness (72%) and the ability to target (60%) as benefits of online generation.</li> <li>Despite the recession, there are still more companies (53%) who, in the last year, have increased their overall marketing budget rather than decreased it. </li> <li>There is a continued trend towards decreased use of offline channels for generating consumer leads. </li> </ul> <div> <div><br /></div> <div><strong>Download a copy of the report to learn more.</strong></div> <div><br /></div> <div>A<strong> free sample</strong> is available for those who want more detail about what is in the report.</div> </div> </div>

2009-07-22T16:18:04+01:00

false 1036

4403

Online Lead Generation Report (B2C) 2009

647

false

2009-07-22T12:30:00+01:00

online-lead-generation-report

2009-08-19T15:22:27+01:00