Econsultancy econsultancy_xml This is a free 11-page briefing based on Econsultancy's summer 2007 roundtable about Online PR (registration required). <p> The document contains the following: </p><p> -) Trends in Online PR <br /> -) A write-up of the key points emerging from the discussion <br /> -) New statistics <br /> -) Useful resources and white papers </p><p> Topics discussed included: </p><p> -) Identifying online influencers <br /> -) How and when should brands participate online? <br /> -) Measurement of online PR benefits and success <br /> -) Who owns online PR and pays for it? </p><p> Attendees included representatives from the following companies: BA Holidays, Barracuda Digital, Clicktools, Headstream PR, IPC, Lawton Communications, Lexis PR, Nixon McInnes, RBI and RBS.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">This is a free 11-page briefing based on Econsultancy's summer 2007 roundtable about Online PR (registration required). <Paragraph></Paragraph> The document contains the following: <Paragraph></Paragraph> -) Trends in Online PR <LineBreak/> -) A write-up of the key points emerging from the discussion <LineBreak/> -) New statistics <LineBreak/> -) Useful resources and white papers <Paragraph></Paragraph> Topics discussed included: <Paragraph></Paragraph> -) Identifying online influencers <LineBreak/> -) How and when should brands participate online? <LineBreak/> -) Measurement of online PR benefits and success <LineBreak/> -) Who owns online PR and pays for it? <Paragraph></Paragraph> Attendees included representatives from the following companies: BA Holidays, Barracuda Digital, Clicktools, Headstream PR, IPC, Lawton Communications, Lexis PR, Nixon McInnes, RBI and RBS.</FormattedContent> 2007-09-03T00:00:00+01:00 1 <p>This is a free 11-page briefing based on Econsultancy's summer 2007 roundtable about Online PR.</p> This is a free 11-page briefing based on Econsultancy's summer 2007 roundtable about Online PR. false 380 Online-PR-Roundtable-Briefing-September-2007 95892 Online PR Briefing - September 2007 1 10 false 2007-09-02T23:00:00+01:00 14 online-pr-briefing-september-2007 2009-08-13T15:14:34+01:00