A summary of last month's roundtable on Online PR. A must-read and free to anybody who wants to keep abreast of developments in this fast-changing area...

Subjects covered included:
1. Online Press Centres
2. Progress in Online PR
3. Blogging
4. Reputation Monitoring

These notes also include useful links for those who want to learn about this subject and monitor their brand online.

Econsultancy roundtables are attended by senior Econsultancy personnel, along with corporate subscribers, agencies and technology vendors.

Attendees included Blue Barracuda, COI, eBay, Hello! Magazine, Immediate Future, Lexis PR, Market Sentinel, Net-A-Porter, Simplyhealth/HSA and Wordtracker.