Econsultancy econsultancy_xml This is a free 11-page briefing based on Econsultancy's May 2008 roundtable about Online PR (registration required). <p> The document contains the following: </p><p> -) Overview of market trends <br /> -) A write-up of the key points emerging from the discussion <br /> -) New statistics <br /> -) Useful resources </p><p> Topics discussed included: </p><p> <em>-) Defining Online PR <br /> -) Benefits and costs for brands participating online<br /> -) Measurement of benefits and success <br /> -) Best practice, legal issues and ethics </em></p><p> Attendees included representatives from the following organisations: AstraZeneca, Cathay Pacific, Dell, Edelman, Estee Lauder, esure, Euler Hermes, Hotwire PR, Liberate Media, Microsoft, Post Office, Propellernet, RBI, Signet, TUI and Yell.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">This is a free 11-page briefing based on Econsultancy's May 2008 roundtable about Online PR (registration required). <Paragraph></Paragraph> The document contains the following: <Paragraph></Paragraph> -) Overview of market trends <LineBreak/> -) A write-up of the key points emerging from the discussion <LineBreak/> -) New statistics <LineBreak/> -) Useful resources <Paragraph></Paragraph> Topics discussed included: <Paragraph></Paragraph> <Quote>-) Defining Online PR <LineBreak/> -) Benefits and costs for brands participating online<LineBreak/> -) Measurement of benefits and success <LineBreak/> -) Best practice, legal issues and ethics </Quote><Paragraph></Paragraph> Attendees included representatives from the following organisations: AstraZeneca, Cathay Pacific, Dell, Edelman, Estee Lauder, esure, Euler Hermes, Hotwire PR, Liberate Media, Microsoft, Post Office, Propellernet, RBI, Signet, TUI and Yell.</FormattedContent> 2008-05-28T00:00:00+01:00 1 <p>This is a free 11-page briefing based on Econsultancy's May 2008 roundtable about Online PR.</p> This is a free 11-page briefing based on Econsultancy's May 2008 roundtable about Online PR. false 638 4336 online-pr-roundtable-briefing-may-2008 99444 Online PR Roundtable Briefing - May 2008 1 10 false 2008-05-27T23:00:00+01:00 14 online-pr-roundtable-briefing-may-2008 2009-08-13T15:14:33+01:00