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<report>
  <author>Econsultancy</author>
  <body-uk-format>html</body-uk-format>
  <body-uk-formatted>&lt;p&gt;This is a free 12-page briefing containing the latest market trends, best practice and statistics relating to Online PR. This document contains an overview of market trends, tips for best practice, new statistics and useful resources.&lt;/p&gt;&lt;p&gt;Trends and best practice covered within this briefing include: &lt;br /&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Defining online PR 
&lt;/li&gt;
&lt;li&gt;Metrics and measurement 
&lt;/li&gt;
&lt;li&gt;Tips for succesfully delivering online PR strategies 
&lt;/li&gt;
&lt;li&gt;Tips for understanding the rules of engagement 
&lt;/li&gt;
&lt;li&gt;Useful PR tools and technologies&lt;br /&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The information within this briefing is collated from a range of sources including:&lt;br /&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Econsultancy conferences, supplier showcases and roundtables 
&lt;/li&gt;
&lt;li&gt;Third party events 
&lt;/li&gt;
&lt;li&gt;Research carried out by Econsultancy and other organisations&lt;/li&gt;
&lt;/ul&gt;</body-uk-formatted>
  <body-uk-unformatted>&lt;p&gt;This is a free 12-page briefing containing the latest market trends, best practice and statistics relating to Online PR. This document contains an overview of market trends, tips for best practice, new statistics and useful resources.&lt;br /&gt;&lt;br /&gt;Trends and best practice covered within this briefing include: &lt;br /&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Defining online PR 
&lt;/li&gt;
&lt;li&gt;Metrics and measurement 
&lt;/li&gt;
&lt;li&gt;Tips for succesfully delivering online PR strategies 
&lt;/li&gt;
&lt;li&gt;Tips for understanding the rules of engagement 
&lt;/li&gt;
&lt;li&gt;Useful PR tools and technologies&lt;br /&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The information within this briefing is collated from a range of sources including:&lt;br /&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Econsultancy conferences, supplier showcases and roundtables 
&lt;/li&gt;
&lt;li&gt;Third party events 
&lt;/li&gt;
&lt;li&gt;Research carried out by Econsultancy and other organisations&lt;/li&gt;
&lt;/ul&gt;</body-uk-unformatted>
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  <body-us-unformatted nil="true"></body-us-unformatted>
  <created-at type="datetime">2009-01-06T16:06:10+00:00</created-at>
  <expertise-level-id type="integer">1</expertise-level-id>
  <extract-formatted>&lt;p&gt;Download this free 12-page briefing for tips on how to deliver successful online PR strategies, create conversations with your customers, influence key stakeholders, and understand the value of reputation to your organisation. &lt;/p&gt;</extract-formatted>
  <extract-unformatted>Download this free 12-page briefing for tips on how to deliver successful online PR strategies, create conversations with your customers, influence key stakeholders, and understand the value of reputation to your organisation. </extract-unformatted>
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  <name>Online PR Trends Briefing January 2009</name>
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  <published-at type="datetime">2009-01-06T16:00:00+00:00</published-at>
  <report-category-id type="integer">14</report-category-id>
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  <slug>online-pr-trends-briefing-january-2009</slug>
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  <updated-at type="datetime">2009-08-13T15:14:12+01:00</updated-at>
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</report>
