Overview
Author: Dr Mike Baxter
Pages: 68
Features: 8 Sections of information and advice including Design Patterns, Recommendations and References
About this Guide
Looking for the right balance between customer expectation and the retailer's own need to complete a transaction?
This special report about the online retail checkout process takes a detailed look at how e-commerce sites can reduce abandonment rates, using real-life examples from top etailer sites (including Amazon, Argos, John Lewis and Tesco).
Problems with the checkout process remain the biggest single source of revenue loss for most e-commerce businesses.
The report examines checkout best practice in the context of the overall customer journey, drawing on Dr Baxter's expertise in both design and psychology.
Contents
- Introduction
- In the Mind of the Customer
- Proposition and Transaction
- The Checkout Process
- Design Patterns for Checkout
- Conclusions and Recommendations
- References
Testimonials
“Probably the most comprehensive report I have read on the minefield that is the checkout process – it presents the balance needed between what the customer expects and the retailer wants to complete a transaction.”
David Williams, E-commerce Manager, Charles Tyrwhitt
Related Resources
Our Online Retail User Experience Benchmarks Guide is one of our best sources for pure user opinion on the retail experience.
SAMPLE: Online Retail Checkout Report 2007
Online Retail Checkout Report 2007
