Dr Mike Baxter econsultancy_xml <h2>Overview</h2> <p> Author: <strong>Dr Mike Baxter</strong><br /> Pages: <strong>68</strong><br /> Features: <strong>8 Sections</strong> of information and advice including <strong>Design Patterns</strong>, <strong>Recommendations </strong>and <strong>References</strong> </p><h2>About this Guide</h2> <p> Looking for the right balance between customer expectation and the retailer's own need to complete a transaction? </p><p> This special report about the online retail checkout process takes a detailed look at how e-commerce sites can reduce abandonment rates, using real-life examples from top etailer sites (including Amazon, Argos, John Lewis and Tesco). </p><p> Problems with the checkout process remain the biggest single source of revenue loss for most e-commerce businesses. </p><p> The report examines checkout best practice in the context of the overall customer journey, drawing on Dr Baxter's expertise in both design and psychology. </p><h2>Contents</h2><ul> <li>Introduction</li> <li>In the Mind of the Customer</li> <li>Proposition and Transaction</li> <li>The Checkout Process</li> <li>Design Patterns for Checkout</li> <li>Conclusions and Recommendations</li> <li>References</li> </ul> View the full Table of Contents in our free sample version. <h2>Testimonials</h2> <p> <em>“Probably the most comprehensive report I have read on the minefield that is the checkout process – it presents the balance needed between what the customer expects and the retailer wants to complete a transaction.”</em> <br /><strong>David Williams</strong>, E-commerce Manager, Charles Tyrwhitt </p><h2>Related Resources</h2><p> Our <a href="http://www.e-consultancy.com/publications/online-retail-user-experience-benchmarks/">Online Retail User Experience Benchmarks Guide</a> is one of our best sources for pure user opinion on the retail experience.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"><Subhead>Overview</Subhead> <Paragraph></Paragraph> Author: <Emphasis>Dr Mike Baxter</Emphasis><LineBreak></LineBreak> Pages: <Emphasis>68</Emphasis><LineBreak></LineBreak> Features: <Emphasis>8 Sections</Emphasis> of information and advice including <Emphasis>Design Patterns</Emphasis>, <Emphasis>Recommendations </Emphasis>and <Emphasis>References</Emphasis> <Paragraph></Paragraph> <Subhead>About this Guide</Subhead> <Paragraph></Paragraph> Looking for the right balance between customer expectation and the retailer's own need to complete a transaction? <Paragraph></Paragraph> This special report about the online retail checkout process takes a detailed look at how e-commerce sites can reduce abandonment rates, using real-life examples from top etailer sites (including Amazon, Argos, John Lewis and Tesco). <Paragraph></Paragraph> Problems with the checkout process remain the biggest single source of revenue loss for most e-commerce businesses. <Paragraph></Paragraph> The report examines checkout best practice in the context of the overall customer journey, drawing on Dr Baxter's expertise in both design and psychology. <Paragraph></Paragraph> <Subhead>Contents</Subhead><Paragraph></Paragraph> <List> <ListItem>Introduction</ListItem> <ListItem>In the Mind of the Customer</ListItem> <ListItem>Proposition and Transaction</ListItem> <ListItem>The Checkout Process</ListItem> <ListItem>Design Patterns for Checkout</ListItem> <ListItem>Conclusions and Recommendations</ListItem> <ListItem>References</ListItem> </List> View the full Table of Contents in our free sample version. <Paragraph></Paragraph> <Subhead>Testimonials</Subhead> <Paragraph></Paragraph> <Quote>“Probably the most comprehensive report I have read on the minefield that is the checkout process – it presents the balance needed between what the customer expects and the retailer wants to complete a transaction.”</Quote> <LineBreak/><Emphasis>David Williams</Emphasis>, E-commerce Manager, Charles Tyrwhitt <Paragraph></Paragraph> <Subhead>Related Resources</Subhead><Paragraph></Paragraph> Our <Link URL="http://www.e-consultancy.com/publications/online-retail-user-experience-benchmarks/" Window="Self">Online Retail User Experience Benchmarks Guide</Link> is one of our best sources for pure user opinion on the retail experience.</FormattedContent> 2007-06-28T00:00:00+01:00 1 <p>Information and advice surrounding online checkouts, including Design Patterns, Recommendations and References.</p> <p>Information and advice surrounding online checkouts, including Design Patterns, Recommendations and References.</p> false 350 4404 online-retail-checkout-2007 95838 Online Retail: Checkout Special 1 12 false 2007-06-27T23:00:00+01:00 11 4 online-retail-2007-checkout-special 2009-10-14T13:57:22+01:00