Econsultancy econsultancy_xml This free, 12-page briefing contains a write-up of an Econsultancy roundtable on Paid Search (registration required). <p> The document contains the following: </p><p> -) Overview of UK market (including market valuation and trends) <br /> -) A write-up of the key points emerging from the discussion <br /> -) New statistics <br /> -) Useful resources </p><p> Topics discussed included: </p><p> <em>-) Effect of Google's brand bidding policy change <br /> -) Landing page optimisation <br /> -) Digital asset optimisation and new search engine features <br /> -) Google Suggest's impact on search behaviour <br /> -) Bidding strategies <br /> -) Impact of economic downturn <br /> -) Impact of end of best practice funding</em> <br /> </p><p> Attendees included representatives from the following companies: Efficient Frontier, GE Money, Guava, HSBC, Marie Curie Cancer Care, Net Media Planet, Ordnance Survey, Pentland, Post Office, Ptarmigan Media, Steak Media, The Search Works, VFC and WebTrends.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">This free, 12-page briefing contains a write-up of an Econsultancy roundtable on Paid Search (registration required). <Paragraph></Paragraph> The document contains the following: <Paragraph></Paragraph> -) Overview of UK market (including market valuation and trends) <LineBreak/> -) A write-up of the key points emerging from the discussion <LineBreak/> -) New statistics <LineBreak/> -) Useful resources <Paragraph></Paragraph> Topics discussed included: <Paragraph></Paragraph> <Quote>-) Effect of Google's brand bidding policy change <LineBreak/> -) Landing page optimisation <LineBreak/> -) Digital asset optimisation and new search engine features <LineBreak/> -) Google Suggest's impact on search behaviour <LineBreak/> -) Bidding strategies <LineBreak/> -) Impact of economic downturn <LineBreak/> -) Impact of end of best practice funding</Quote> <LineBreak/> <Paragraph></Paragraph> Attendees included representatives from the following companies: Efficient Frontier, GE Money, Guava, HSBC, Marie Curie Cancer Care, Net Media Planet, Ordnance Survey, Pentland, Post Office, Ptarmigan Media, Steak Media, The Search Works, VFC and WebTrends.</FormattedContent> 2008-10-07T00:00:00+01:00 1 <p>Download this free 12-page briefing to understand the latest developments in paid search, including the consequences of Google's brand-bidding policy change, the effect of the global recession, and the impact of the end of best-practice funding. </p> Download this free 12-page briefing to understand the latest developments in paid search, including the consequences of Google's brand-bidding policy change, the effect of the global recession, and the impact of the end of best-practice funding. false 711 4247 paid-search-briefing-october-2008 99585 Paid Search Briefing - October 2008 1 10 false 2008-10-06T23:00:00+01:00 14 paid-search-briefing-october-2008 2009-08-13T15:14:20+01:00