Anne Holland econsultancy_xml <p>For the past three years, ContentBiz editors have gone to people who really know how to sell online subscriptions - actual publishers and marketers - to get their practical advice and real-life data. Now you can get the results of more than 500 hours of publisher interviews to learn from the horse's mouth what works and what doesn't, including:</p> <p>1. Setting prices for subscriptions<br /> 2. Converting free readers into paid subscribers<br /> 3. Renewing more subscribers </p> <p> This special report includes marketing data and practical advice from 16 business-to-business subscription sellers and 16 business-to-consumer and investor subscription marketers from niche business sites to the likes of WSJ.com and FT.com. </p> <p> Get practical answers to your toughest subscription marketing questions: </p> <ul> <li>How much of the content on my site should be free, and how much should I put behind the paid-only wall?</li> <li>How can I spreadsheet out the bell-curve in estimated sales when I first take a publication from free to paid? How can I project later sales?</li> <li>Which specific marketing tactics - site tours, free-gift-with-order, 15-day trials, etc. - really work, and how can I make them work harder for me?</li> <li>What are realistic expectations when it comes to campaign response rates?</li> <li>How can I position my content so it appears to be radically more worthwhile than free content on the Web?</li> <li>What sort of drop-off over time should I expect for month-to-month subscribers?</li> <li>How can I design my site so more visitors convert into buyers</li> </ul> <p>Table of Contents: </p> <ul> <li>Part I: Top 3 Tactics to Improve Your 2003 Subscription Sales</li> <li>Part II: 7 Useful How-to Articles on Selling Subscriptions Online</li> <li>Part III: 16 Best of ContentBlog on Selling Subscriptions Online</li> <li>Part IV: 16 Case Studies about Selling Online Subscriptions to Business Executives and Entrepreneurs</li> <li>Part V: 15 Case Studies about Selling Online Subscriptions to Consumers</li> <li>Part VI: Useful Summaries from ContentBiz Subscription Sales Summits</li> </ul> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"><Paragraph>For the past three years, ContentBiz editors have gone to people who really know how to sell online subscriptions - actual publishers and marketers - to get their practical advice and real-life data. Now you can get the results of more than 500 hours of publisher interviews to learn from the horse's mouth what works and what doesn't, including:</Paragraph> <Paragraph>1. Setting prices for subscriptions<LineBreak/> 2. Converting free readers into paid subscribers<LineBreak/> 3. Renewing more subscribers </Paragraph> <Paragraph> This special report includes marketing data and practical advice from 16 business-to-business subscription sellers and 16 business-to-consumer and investor subscription marketers from niche business sites to the likes of WSJ.com and FT.com. </Paragraph> <Paragraph> Get practical answers to your toughest subscription marketing questions: </Paragraph> <List> <ListItem>How much of the content on my site should be free, and how much should I put behind the paid-only wall?</ListItem> <ListItem>How can I spreadsheet out the bell-curve in estimated sales when I first take a publication from free to paid? How can I project later sales?</ListItem> <ListItem>Which specific marketing tactics - site tours, free-gift-with-order, 15-day trials, etc. - really work, and how can I make them work harder for me?</ListItem> <ListItem>What are realistic expectations when it comes to campaign response rates?</ListItem> <ListItem>How can I position my content so it appears to be radically more worthwhile than free content on the Web?</ListItem> <ListItem>What sort of drop-off over time should I expect for month-to-month subscribers?</ListItem> <ListItem>How can I design my site so more visitors convert into buyers</ListItem> </List> <Paragraph>Table of Contents: </Paragraph> <List> <ListItem>Part I: Top 3 Tactics to Improve Your 2003 Subscription Sales</ListItem> <ListItem>Part II: 7 Useful How-to Articles on Selling Subscriptions Online</ListItem> <ListItem>Part III: 16 Best of ContentBlog on Selling Subscriptions Online</ListItem> <ListItem>Part IV: 16 Case Studies about Selling Online Subscriptions to Business Executives and Entrepreneurs</ListItem> <ListItem>Part V: 15 Case Studies about Selling Online Subscriptions to Consumers</ListItem> <ListItem>Part VI: Useful Summaries from ContentBiz Subscription Sales Summits</ListItem> </List> </FormattedContent> 2003-01-01T00:00:00+00:00 1 <p>For the past three years, ContentBiz editors have gone to people who really know how to sell online subscriptions - actual publishers and marketers - to get their practical advice and real-life data. Now you can get the results of more than 500 ho...</p> <p>For the past three years, ContentBiz editors have gone to people who really know how to sell online subscriptions - actual publishers and marketers - to get their practical advice and real-life data. Now you can get the results of more than 500 ho...</p> false 11 subscriptions_online 83303 Proven Online Subscription Sales Tactics: 32 Case Studies & 25 Tactics to Get More Paid Subscribers 1 12 true 2003-01-01T00:00:00+00:00 11 proven-online-subscription-sales-tactics-32-case-studies-25-tactics-to-get-more-paid-subscribers 2009-05-28T06:34:33+01:00