For the past three years, ContentBiz editors have gone to people who really know how to sell online subscriptions - actual publishers and marketers - to get their practical advice and real-life data. Now you can get the results of more than 500 hours of publisher interviews to learn from the horse's mouth what works and what doesn't, including:
1. Setting prices for subscriptions
2. Converting free readers into paid subscribers
3. Renewing more subscribers
This special report includes marketing data and practical advice from 16 business-to-business subscription sellers and 16 business-to-consumer and investor subscription marketers from niche business sites to the likes of WSJ.com and FT.com.
Get practical answers to your toughest subscription marketing questions:
- How much of the content on my site should be free, and how much should I put behind the paid-only wall?
- How can I spreadsheet out the bell-curve in estimated sales when I first take a publication from free to paid? How can I project later sales?
- Which specific marketing tactics - site tours, free-gift-with-order, 15-day trials, etc. - really work, and how can I make them work harder for me?
- What are realistic expectations when it comes to campaign response rates?
- How can I position my content so it appears to be radically more worthwhile than free content on the Web?
- What sort of drop-off over time should I expect for month-to-month subscribers?
- How can I design my site so more visitors convert into buyers
Table of Contents:
- Part I: Top 3 Tactics to Improve Your 2003 Subscription Sales
- Part II: 7 Useful How-to Articles on Selling Subscriptions Online
- Part III: 16 Best of ContentBlog on Selling Subscriptions Online
- Part IV: 16 Case Studies about Selling Online Subscriptions to Business Executives and Entrepreneurs
- Part V: 15 Case Studies about Selling Online Subscriptions to Consumers
- Part VI: Useful Summaries from ContentBiz Subscription Sales Summits
Proven Online Subscription Sales Tactics
